kaboom commences the New Year with the signing of award-winning director James Lovick. James Lovick is an advertising & content director with a passion for telling authentic and cinematic stories. With a focus on real people and real food, his crafted documentary approach humanizes brands, beautifully capturing intimate and genuine moments to connect to audiences. This is his first US representation.
“James is a rare talent who is able to create beautiful and compelling docu-style stories as naturally as his ability to help a product shine via table top,” comments kaboom EP/Founder Lauren Schwartz. “He came up through the ranks of production to find his calling as a director. He can span genres, can edit, and sees the world through a photographer’s eye. All of this makes him a force of creativity – with warmth and enthusiasm to match.”
A product of a family steeped in cinema, James absorbed a film education on set working in a variety of crafts – editing, DP, stills photography – that continue to inform his approach as a director. It was a discovery process that led to directing acclaimed documentary series for the BBC and Channel 4, including one that followed Eddie Izzard during his journey to do 43 back-to-back marathons for Sport Relief. These invaluable opportunities in unscripted storytelling were inspiring but prolonged, so James turned to short-form to find his home in branded content and advertising with humanity at the fore.
The diversity of experience – windows into many worlds – and the constant problem solving opportunities are just a few of the aspects of advertising that James appreciates. Over the past few years, he has directed for a wide range of brands, including films for Schwab, Visit Jersey, Kenwood, Baileys, Dorset Cereals, Vodafone VOXI, and WWF. In 2017 he was shortlisted for a Shots Young Director Award in Cannes for his Charles Schwab film 'Why This Road?' and in 2018 his latest film for WWF India was shortlisted for an Evcom Industry Award.
In a truly contemporary twist, James became connected to kaboom via Instagram – where mutually admired perspectives sparked a conversation that led to his joining the company’s roster. Resourcefulness and an open approach to client collaborations were unifiers between James and kaboom, solidifying a relationship started, appropriately, with curated imagery.
“Lauren and I share a great many perspectives about the industry and forging meaningful relationships that help elevate the process and projects,” reflects James. “While I’ve spent the last few years focusing my attention on work in the UK, I am now ready to expand into the US with kaboom – a woman-owned company that’s boutique in size – accessible, involved – and with incredible reach. An extended filmmaking family.”