TwoPoint0 Partner/Editor Anthony Marinelli and Partner/EP Wendy Rosen have continued their successful collaboration with the creative team at DeVito/Verdi on a new round of spots for client Bernie & Phyl’s. The voices don’t sync and the aspect ratio is 4:3, but these predominantly black-and-white spots for Bernie & Phyl’s have been going strong for almost four years. The hilarious campaign has contributed to the success and growth of the family-run furniture store in and around the Massachusetts area since they first started airing.
See the new campaign here: https://wdrv.it/66bbcbc53
With earlier spots in the campaign, we’ve seen a vintage ‘70s clip of a drunk woman tottering into the living room complaining about how her husband doesn’t let her shop at Bernie & Phyl’s, but she needs a new lamp, a new couch and an end table for her popcorn, right before stumbling and violently knocking over a table containing a bowl of popcorn. We’ve seen two guys from a 1950’s “B” moving fighting over a need for new furniture (“Look at that chair, it’s hideous!”), and in the latest campaign, a single shot panning across a row of telephone operators singing about how you should call Bernie & Phyl’s for “a table or a couch” but not because “our mouths are not in sync, it’s just a joke.” This is in response to phone calls that both the client and agency have received from people who don’t necessarily get “the joke.”
The sheer fun of creating these spots is not lost on Editor Anthony Marinelli. Along with Creative Director/Copywriter Rob Slosberg and Art Director Matt Songer, they not only collaborate closely, but also contribute all of the voices, both men and women (and sometimes animals), calling to mind the classic collaborations of Monty Python.
“What usually happens is, Rob and Matt put together rough scripts based on stock footage they’ve found on Getty Images,” Marinelli explains, “and I might cut together something rough with music and sound effects. Then we all start ad-libbing and seeing what sticks. It’s a fun and crazy kind of process, but you always have the sense that anything goes. It’s so much fun working with those guys, people often comment on how our laughter carries down the hallways.”
When asked to describe the experience of working with TwoPoint0, Art Director Matt Songer replied: “Anthony’s lighthearted way of collaborating makes every job a fun one. His work on the Bernie’s spots always raises the bar. The editorial touches and sound design choices he makes comes from his understanding of what the creative team is after. It’s amazing how he can take a simply funny idea and a piece of vintage footage, and turn it into something that can make you laugh out loud.”
“We’re thrilled to be working with these guys and glad to see the campaign is still going strong after all this time and that it’s been such a success for the client,” concludes TwoPoint0’s Anthony Marinelli.
TwoPoint0 is in the midst of a series of projects that will be airing this spring and summer. Earlier this year, TwoPoint0’s Anthony Marinelli explored the multifaceted journey to becoming a star in Mercedes new Oscars campaign.
You can view the spot here: https://wdrv.it/3af8a7c59