Posts tagged The New Blank
Erin Serletic Named Executive Director Of Client Partnerships For The New Blank
Erin Serletic

Erin Serletic

The New Blank is excited to welcome Erin Serletic who joins the design and production studio as Executive Director Of Client Partnerships. Serletic brings industry acumen and a true passion for creative process to her business development and client management role.

“We’ve been big fans of each other for so long that joining forces feels very natural,” relays Serletic. “They are as wonderful as they are talented. Fun is how The New Blank defines each collaboration, even as they are incredibly serious about what they do. Holistic in approach and thoughtful in process - it’s a rare combination, which clients value as do I.”

“We’ve long admired what Erin has brought to each role and company, and have informally sought her astute advice over the years,” says The New Blank Co-Founder Sevrin Daniels. “For everyone, this is a connection point and collaboration made official at the perfect moment. We are excited to have her as our voice and ongoing presence in the national market.”

In addition to The New Blank, Serletic also heads up business development at Dark Burn, which specializes in game trailers. Her previous experience includes successful tenures at leading design and branding firms including Capacity and Trollbäck+Company.

Unicorns & Instagram: 14 Hands Invites You To “Chillhang”
14Hands_KentuckyDerbyParty02.jpeg

The unbridled spirit of Washington, winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency Copacino + Fujikado. 14 Hands’ origin is rooted in a love of horses and, as the preferred wine of the Kentucky Derby, festiveness is in it’s core. So even if you live in Denver, you can transform any get-together into an animated celebration - fascinators and unicorn masks encouraged. 

Working closely with agency Copacino + Fujikado, The New Blank created the confab-to-celebration in “Chillhang” using a blend of live action comedic performance and motion graphics designed to stand out in a crowded content landscape. Connecting with audiences on broadcast and social platforms was integral to the creative concept and production approach, with over 20 deliverables in a variety of formats produced in just over two weeks. 

14 Hands takes winemaking seriously - from cultivating to production, with an eye to sustainable practices. But when it comes to making an impression and enjoying wine, preciousness and pretensions are banished. From portable (and on point) wine cans, to Pinot Grigio that pairs well with music, and a smooth red blend named Hot To Trot, 14 Hands fits any mood and moment.

Cole & Weber Partners With The New Blank to Create “The Curious Lottery Vending Machine” for Washington’s Lottery

A Washington’s Lottery vending machine embarks on a journey of discovery in the new spot “The Curious Lottery Vending Machine” brought to life by The New Blank for agency Cole & Weber. Released from its static existence, an animated Lottery Vending Machine (LVM) explores the places and meets the people Washington’s lottery benefits. Pride and happiness come from seeing this impact firsthand.

“The campaign really pulls on the heartstrings and shows just how much good comes from our beneficiary program,” says Randy Warick. Assistant Director of Marketing, Washington’s Lottery. “I don’t think anyone will walk away from this without a smile on their face.”

Employing the concept of this pint-sized LVM, Cole & Weber and The New Blank worked to develop a narrative experience that illustrates the lottery’s impact with emotion and entertainment. Produced by The New Blank and directed by TNB’s Bobby Hougham, the story was ushered forth with an animated LVM exploring a live action world for magical moments grounded in reality.

“We really enjoyed working with Cole & Weber in expanding the traditional advertising problem/solution structure to a three act hero's journey,” comments Hougham. “The goal was to make the Little LVM as relatable as possible, as human as possible, experiencing moments we can all appreciate while discovering various Washington State Lottery beneficiaries.” 

Headquartered in Seattle, The New Blank is a happily obsessive group of directors and designers weaving beautiful tales for every modern medium. From live action and animated narratives in advertising to large-scale experiences and network and show branding campaigns, The New Blank combines research, concept and craft in everything they do.

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