Posts tagged Lucky Post
Lucky Post’s Elizabeth V. Moore Supports The Ridiculously High Standards Of AE Dairy

People love AE Dairy. To find out why, a new campaign goes straight to the top and across the entire production chain. Real AE Dairy employees give nod to the importance of quality each step of the way, from Iowa farms to taste and freshness testing, and finally the quick delivery of milk to loyal consumers. It's all part of the ridiculously high standards held by AE Dairy….as Miriam, Warren, John, and Dave can attest. 

Editor Elizabeth V. Moore worked side by side with her colleagues at Lucky Post to deliver the spots via agency The Richards Group. 

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Creative Planning vs. Cautionary Tales – Lucky Post’s Logan Hefflefinger Edits Campaign Directed by The Perlorian Brothers for The Richards Group

The new campaign for Creative Planning speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations. Ill-fitting suits, snake oil doctors, and other less-than-appetizing offerings are at the center of the comedic campaign edited by Lucky Post’s Logan Hefflefinger and directed by MJZ’s The Perlorian Brothers for The Richards Group. From concept to casting these delightfully cringe-worthy movie moments deftly highlight how financial advisors should focus on their clients’ best interests, not shifty sales.

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Lucky Post Helps Rabbit Foot Studios Illuminate The Life Of A “Navajo Son” for YETI

Red earth stamped by horse hoofs, cheering crowds and clanging metal gates, honored tradition and new roads come together in the new YETI Presents film, “Navajo Son.” Derrick Begay is a quiet hero. Unassuming in person, bold in the ring, Begay knows the ropes of rodeo competition. As the short documentary reveals, Begay’s passion and talent was forged by family love. Cultural tradition filled the gaps of opportunity. Intimate details and wide vistas unite in a magnificent ode produced by Rabbit Foot Studios with edit, animation, color, sound and finish by Lucky Post.

Lucky Post editor Sai Selvarajan, part of the project from the on-location shoot to edit, says everything about the piece opened his eyes. From the topography to the personal journey, this was a unique opportunity to help tell an equally unique story. Focusing on the person and place over accolades, which Begay has in spades, the edit moves in time to a syncopated drum and in slow reveals set to a cinematic track by composer Jesse Woods. Digital paintings and ink stained motion awash in Navajo colors were crafted by Lucky Post’s Seth Olson to punctuate the piece with an artful interpretation of a pivotal childhood memory. Lucky Post is honored to help bring this singular story to life; one that hopes to inspire others to boldly pursue their dreams.

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Super Bowl 2019: Cut+Run’s Robert Ryang Helps Make Waves With BON & VIV Spiked Seltzer Spot for Agency Bullish

Anheuser Busch's new brand BON & VIV Spiked Seltzer makes a splash during Super Bowl 53 with an underwater sendup of ABC's Shark Tank.  Founding mermaids Bonnie and Vivian pitch their botanical flavor, 0g of sugar Spiked Seltzer to “shark” investors! Cut+Run's editor Robert Ryang teamed up with Stink Films' directing team Traktor and Agency Bullish to create this aquatic sales pitch.

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Lucky Post Helps Bring Jeep’s Viral Film “More Than Just Words” To Life

Sound, image, and emotion unite in a brand film for Jeep that goes beyond words, even ones known throughout the land. Featuring music by OneRepublic, the piece is an ode to service and small moments that add up to something big. 

Lucky Post is proud to have contributed editorial, color, sounds design and finish to a piece that speaks volumes about the best our country can be. The project premiered as part of the lead-up to the Super Bowl in Jeep’s Big Game Blitz.  Within a day of its launch, nearly 20 million people had seen “More Than Just Words.” 

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