Posts tagged Lucky 21
Director Richard Krause Joins Lucky 21

Lucky 21 is excited to welcome Richard Krause to its directing roster. Krause is an award-winning director of commercials, music videos, and brand films for such clients as AT&T, Cisco, Duralast, Mercedes, Nvidia, and Orkin.

A longtime admirer of Richard Krause’s work, Lucky 21 EP Brandon Tapp explains, “Richard’s work is elevated, cinematic, and genuinely connects with audiences. Having honed all areas of filmmaking, from concept development to visual effects, he has a global understanding and directs from that perspective. It’s a value that makes him such a strong filmmaker and partner to the other creatives in the process.”

Krause studied film and visual arts at the University of North Texas where he developed a body of work that showcased his eye for visual storytelling. After graduating, Krause directed content for Dallas Cowboys before moving to the Bay Area in 2007. There, Kause was a freelance director for companies, including Dolby, crafting brand-driven projects that marry striking style and compelling narrative. The ability to infuse high production value in everything he creates has been a hallmark of the filmmaker, whose understanding of visual effects, editing and post, adds depth and dimension to each collaborative endeavor.

Now based in Utah, where Snowboarding and nationwide flights are plentiful, Krause is excited to join forces with Lucky 21 for work in branded content and advertising. He relays, “I’ve known of Lucky 21 for many years and have worked with the guys in Sailor Bear (David Lowery, Toby Halbrooks, James M. Johnston) who are part of the Lucky 21 director roster -- so it just feels right. Cool people, great work, and a little bit of home.”

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“If you’ve got what it takes, prove it.” — The U.S. Air Force Academy Launches New Campaign
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Grit, intelligence, skill, strength and patriotism are just a few of the many qualities exemplified by the Cadets of the U.S. Air Force Academy as seen in a new spot aimed at students who have what it takes to become a part of this prestigious institution. The project was directed by Jeff Bednarz for agency GSD&M and filmed on location at the campus of the Academy, a National Historic Landmark where over 4,000 students participate in military training, academics across 32 disciplines, as well as athletic and character development programs. The campaign includes a :30 for broadcast, as well as social media companion pieces.

Click here to view the spot.

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BY THE COAST Sees “Ghost” In Haunting New Video Directed by Andrew Ryan Shepherd

Otherworldly longing permeates the new video “Ghost” directed by Andrew Ryan Shepherd for BY THE COAST. The video introduces BY THE COAST’s inaugural track, which debuts on Spotify December 14th. BY THE COAST is a new project by accomplished musicians Nick Box and Adam Fischer who united with Director/Photographer Shepherd to design the band’s visual identity, from key art and photography through the haunting and mysterious journey in “Ghost.”

BY THE COAST (photo by Andrew Ryan Shepperd)

BY THE COAST (photo by Andrew Ryan Shepperd)

BY THE COAST came to fruition by fate and Instagram, when Fischer posted the early stages of a song in development. Fischer very nearly deleted the post, but not before it caught the ears of Box who is known for incorporating subtle piano into emotive, sweeping arrangements. From the digital space to the real world, a collaboration between the two artists came about organically and effortlessly, transforming from one song to many.

With the collaboration sparked via Instagram, it seems fitting that visuals were always an essential part of the expression of BY THE COAST, who found a co-conspirator in Lucky 21’s Andrew Ryan Shepherd. Working with Box and Fischer was a welcome opportunity for Shepherd, a musician-turned-director for whom audio and image are inseparable.  To create the dreamlike atmosphere in “Ghost,” Shepherd turned to his friends at Lucky Post to shape the video’s edit, color, and visual effects.

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Augustine Frizzell, Director of Never Goin’ Back, Joins Lucky 21
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Production company Lucky 21 is proud to welcome Augustine Frizzell to its director roster. Frizzell’s debut feature film Never Goin’ Back World Premiered at Sundance 2018, recently screened at SXSW, and was been acquired by A24. With Lucky 21, Augustine will apply her signature directing talent, where character and performance shine, to branded and commercial projects.

“Augustine is a storyteller who reveals heartfelt truths through character and comedy, with films that are bitingly hilarious, and intimately revealing,” notes Lucky 21 CEO Tammie Kleinmann. “She brings a vibrant energy and openness to experiences which we know will translate into exciting and original branded and advertising projects.”

Writing, which began as a private escape, eventually came to the fore in short films she also directed - Minor Setback, I Was A Teenage Girl, and Clean, which premiered at SXSW. This led to the development of the spirited, big-hearted Never Goin’ Back, semi-inspired by her own youthful misadventures, which will be released by A24 this year.

As Augustine relates, “When I met everyone at Lucky 21 I knew it was an ideal match on so many levels. While they work all over the country, they are headquartered in my home city of Dallas and have an office in Austin, a town I love and where I’ve screened all of my films. With their experience in advertising, along with evident respect and appreciation for the filmmaking process, I know I am in great company with Lucky 21.”

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Lucky 21 Signs Sailor Bear to Director Roster
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Filmmaking Collective, of A Ghost Story and Pete’s Dragon, Now Represented for Advertising Projects

Lucky 21 begins the new year by welcoming Sailor Bear, the award-winning filmmaking collective of David Lowery, Toby Halbrooks, and James M. Johnston who are known for their critically-acclaimed feature films. Their latest work, A Ghost Story, is an exploration of love and loss that enjoyed its World Premiere at the 2017 Sundance Film Festival. The film was released by A24, and is listed among the year’s best by critics and audiences alike. In collaboration with Lucky 21, Sailor Bear will apply its creativity to branded content and advertising campaigns.

“All of Lucky 21’s directors share a passion for filmmaking and storytelling. Inherent in our approach to any commercial campaign is the drive to do one thing: tell a great story.  Sailor Bear represents a team of filmmakers that have been honing their craft doing just that,” says Lucky 21 EP/Partner John Gilliland. “From award winning short films to full length features, they eloquently deliver unique narratives across multiple platforms.  We’re excited and honored to work with Sailor Bear and support their creative voice.”

“We are thrilled about this partnership.  We love telling stories, whether the form is a full length feature or a 30 second spot, and we can't wait to spin some new ones in collaboration with Lucky 21," comments Sailor Bear.

In addition to A Ghost Story, members of Sailor Bear were the creative force behind Disney’s 2016 feature release Pete’s Dragon, a heartwarming family adventure directed by David Lowery and written by Lowery and Halbrooks. Selected for Competition at Sundance, Ain't Them Bodies Saints is tale of an outlaw who escapes from prison and sets out across the Texas hills to reunite with his family. William Morris Endeavor represents the trio for feature film and television projects. For more on Sailor Bear and Lucky 21, please visit:

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