Posts tagged Lord Danger
Lil Nas X Releases Highly-Anticipated "Panini" Music Video Directed by Mike Diva at Lord Danger

Last week, Lil Nas X released his highly anticipated music video for “Panini,” a slapstick cyberpunk odyssey directed by Mike Diva and produced by creative production studio Lord Danger.

Set in the future, the music video opens with a disillusioned fan, Panini (played by Disney Channel star Skai Jackson), gazing into a holographic city-scape brimming with Lil Nas X advertisements. Nas holograms render and glitch on buildings, coming to life in an encounter with Panini on the streets of Los Angeles. Nas pursues Panini as she treks through the cyber-city, showing up in holographic advertisements, hacking her devices, and even dropping in on her levitating Uber.

Nas wrote the concept for the music video himself, with a clear vision for the story he wanted to tell. In building the visual approach with Mike Diva and Lord Danger, Nas wanted to highlight the nature of the relationship this song represents - not a romantic relationship, or even a friendship - but the dynamic between celebrity and fan.

In a comment on Genius.com, Nas explained that the title for the song was inspired by a dynamic between two characters, Chowder and Panini, on the Cartoon Network show, Chowder.

“Panini was possessive over Chowder in the show,” said Nas. “She's a representation of fans who love you when you're small. Once you get the spotlight they aren’t feeling you as much.”

Mike Diva and Lil Nas X on set.  Photo by Sela Sheloni

Mike Diva and Lil Nas X on set. Photo by Sela Sheloni

Lil Nas X and Mike Diva.  Photo by Sela Sheloni

Lil Nas X and Mike Diva. Photo by Sela Sheloni

Just like Nas’ social media accounts, despite the realness of the song lyrics, the film leans slapstick and light-hearted. To emphasize the over-the-top futuristic environments and characters, Lord Danger utilized extensive visual effects — no small endeavor for a small studio with 10 weeks to shoot, post-produce, and deliver.

Lord Danger collaborated with Chimney for post-production, a highlight being the robot backup dancers, who appear dancing with Nas in a hyper-futuristic version of Santee Alley, one of the most popular shopping areas in the LA Fashion District, where the scene was filmed.

Diva was first approached by Nas’ team in 2019 after the release of “Nightmares,” his music video for Yung Pinch and Lil Skies. Once things got moving on “Panini,” the collaboration was no secret. Nas shared teasers and behind the scenes photos from set on his Instagram and Twitter starting on the first shoot date in mid-July.

Fans then got another taste of the creative collaboration at his 2019 VMA Performance, which featured a video introduction also directed by Mike Diva and produced by Lord Danger.

The studio collaborated with Chimney for post-production, a highlight being the robot backup dancers, who appear dancing with Nas in a hyper-futuristic version of Santee Alley, the Los Angeles fashion district where the scene was filmed.

Diva was first approached by Nas’ team in 2019 after the release of “Nightmares,” his music video for Yung Pinch and Lil Skies. Once things got moving on Panini, the collaboration was no secret. Nas shared teasers and behind the scenes photos from set on his Instagram and Twitter starting on the first shoot date in mid-July.

Lil Nas X.  Photo by Sela Sheloni

Lil Nas X. Photo by Sela Sheloni

Skai Jackson.  Photo by Sela Sheloni

Skai Jackson. Photo by Sela Sheloni

Fans then got another taste of the creative collaboration at his 2019 VMA Performance, which featured a video introduction also directed by Mike Diva and produced by Lord Danger.

The studio collaborated with Chimney for post-production, a highlight being the robot backup dancers, who appear dancing with Nas in a hyper-futuristic version of Santee Alley, the Los Angeles fashion district where the scene was filmed.

Diva was first approached by Nas’ team in 2019 after the release of “Nightmares,” his music video for Yung Pinch and Lil Skies. Once things got moving on Panini, the collaboration was no secret. Nas shared teasers and behind the scenes photos from set on his Instagram and Twitter starting on the first shoot date in mid-July.

Fans then got another taste of the creative collaboration at his 2019 VMA Performance, which featured a video introduction also directed by Mike Diva and produced by Lord Danger.

Photo by Sela Sheloni

Photo by Sela Sheloni

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Director Ante Kovac Signs With Lord Danger
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Director Ante Kovac has joined forces with Lord Danger, a creative production studio at the intersection of entertainment and advertising. Kovac, a Toronto-based visual storyteller and writer, joins Lord Danger with an impressive body of work including short form content and commercials for Honda, Dove, KFC, 3M, and BGON, in which storytelling and authentic performances meet a streak of humor.

Tapped for his dual talent in directing and developing concepts, Kovac mines humanity’s many expressions, all with a cinematic through-line and a penchant for quirky mystery. With “Junkman,” Kovac blended the ridiculous and bittersweet to the notion of being physically overwhelmed by unwanted things. The short branded film garnered attention from industry publications and was named to The One Show shortlist in 2019 for Film in two categories: Film Under 100K and Branded Entertainment Long Form Video.

"Ante blew us away from the start with his BGON short, Junkman. I saw his work and thought, ah, this is what everyone is trying to do,” says Lord Danger Founder/EP Josh Shadid. “He captures naturalism in a high level, cinematic way. Then once we got to know him we saw how enthusiastic, thoughtful, experienced, and hard-working he is - it shows in every spot on his reel."

Kovac’s entre into directing was an explosion sparked by simultaneous exposure to film at university and the Toronto International Film Festival. A former musician who had turned his attention to the craft of music production, this cinematic introduction became an obsession as Kovac consumed massive quantities of film - a staple part of his cultural diet to this day. His directing career began in creative playground of music videos; he then applied his passion for short form narratives as a commercial director, first with UK production company Therapy, and recently with Canadian production company Animals. Lord Danger will be the first company to represent Kovac in the United States.

“Lord Danger stands out as a company comprised of people that are not beholden to convention and are helping define the industry,” notes Kovac. “They have vision and integrity without being precious. For me, finding that balance of imagination and determined drive in Lord Danger is energizing.”

In addition to short form projects via Lord Danger, Kovac will direct his first feature film, an 80’s homage thriller “Coming Soon,” in 2020.

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Lord Danger's Mike Diva Serves Capital Breakfast with a Spoonful of Pop Stars

Lord Danger’s Mike Diva serves up a feast for the eyes in a new spot for Capital FM’s first nationwide breakfast show: Capital Breakfast. Conceived by agency Lucky Generals, the spot was brought to life in a unique production partnership between Lord Danger and Hungry Man UK. With Diva at the helm, Capital Breakfast is reimagined as a cereal, with Roman Kemp, Vick Hope and Sonny Jay taking the viewer through their extraordinary world, packed with some of the world’s biggest hit music stars. Little Mix glides through a multi-colored sky on a magical spoon, Liam Payne chases the Breakfast hosts riding a giant toy dinosaur, and Anne-Marie surfs through breakfast cereal on a jet-ski dodging Cheryl, Shawn Mendes and Halsey in her path.

Capital is the UK’s number one hit music brand, playing the biggest hits from the hottest artists to 8.3 million weekly listeners. It latest offering, Capital Breakfast, starts listeners day off with a healthy meal of entertainment.

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FXX + Archer + Lord Danger = You Won't Believe What Comes Next (Phrasing)

All the classic catchphrases you love are remixed, mashed and dialed to eleven in the way you'd expect from Mike Diva and the wizards at Lord Danger. In other words, you might not have seen this coming (phrasing).

Archer Nocturnal Missions; the FXX late night block featuring classic Archer episodes airs twice weekly on Tuesday and Friday from midnight and follows the hijinks of the world’s best secret agent (a secret he’ll gladly share with anyone). Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009.

FXX approached Lord Danger for a sixty-second ‘remix’ music video style promo seeking a fresh, absurdist re-imagination of Archer. With the show’s footage and a list of restrictions — a list that practically nixed most of season 5 — Lord Danger immersed themselves into everything Archer creating a music track to perfectly accompany some of the show’s signature moments and quips.

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Lord Danger + Mike Diva Attack Life's Doldrums in "Devil May Cry 5" Trailer for Capcom

Trapped in a mind-numbing hellscape of suburban apathy? Thanks to the imagination of Lord Danger’s Mike Diva, we now know that Devil May Cry 5 is the cure. The Capcom trailer announces the availability of the highly anticipated installment of the wildly successful action series - evoking the dreary tone of an anti-depressant ad before evolving into a game-infused mega-fantasy. Neighbors use swords to trim hedges, the immaculate dinner host throws down a flaming gauntlet to tenderize the dinner roast – you get the gist. The trailer is the perfect blend of Diva’s absurdist sensibilities and the fast-paced, stylized combat that the Devil May Cry series is known for. Executed in its entirety by Lord Danger’s creative production studio, the trailer integrates seamless creative direction, production, editorial, CG, sound, and music in-house.

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“As a fan of the Devil May Cry series, I wanted to create something that really captures the franchise’s over-the-top style. We were thrilled when Capcom basically said ‘go for it,’ and let us go nuts,” says Director Mike Diva.

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“Working with Capcom was an absolute dream,” elaborates Lord Danger Founder/EP Josh Shadid. “They came to us with an amazing brief – create a trailer for Devil May Cry 5 without using gameplay footage. We enlisted Mike Diva as both creative director and director, and built a team to execute the project entirely in-house, taking full advantage of our 360 model.  With projects strained by cost, timing, and scope becoming more of the norm, we’ve found our greatest strength is turning a challenge into an opportunity to make something greater. We can’t wait to work with the Capcom team again, and push the boundaries of what’s possible.”

“Lord Danger worked closely with our teams in both the US and Japan to craft a stylish and action-packed trailer that helped capture the over-the-top essence of our game while channeling the feeling of being right in the heart of the action,” says Charlene Ingram, Director of Brand Marketing, Capcom USA . “Josh, Mike and the whole team were fantastic, hands-on, and collaborative throughout the process. We can’t wait to see what people think of the piece they created.”  

In the Devil May Cry series, brute action alone isn’t enough to defeat the demons — the game grades you on style for how you are providing said demons with the most epic of beat-downs.

 Devil May Cry 5 is now available on Xbox One, PlayStation 4, and PC.

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