Posts tagged Lord Danger
Lord Danger's Mike Diva Serves Capital Breakfast with a Spoonful of Pop Stars

Lord Danger’s Mike Diva serves up a feast for the eyes in a new spot for Capital FM’s first nationwide breakfast show: Capital Breakfast. Conceived by agency Lucky Generals, the spot was brought to life in a unique production partnership between Lord Danger and Hungry Man UK. With Diva at the helm, Capital Breakfast is reimagined as a cereal, with Roman Kemp, Vick Hope and Sonny Jay taking the viewer through their extraordinary world, packed with some of the world’s biggest hit music stars. Little Mix glides through a multi-colored sky on a magical spoon, Liam Payne chases the Breakfast hosts riding a giant toy dinosaur, and Anne-Marie surfs through breakfast cereal on a jet-ski dodging Cheryl, Shawn Mendes and Halsey in her path.

Capital is the UK’s number one hit music brand, playing the biggest hits from the hottest artists to 8.3 million weekly listeners. It latest offering, Capital Breakfast, starts listeners day off with a healthy meal of entertainment.

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FXX + Archer + Lord Danger = You Won't Believe What Comes Next (Phrasing)

All the classic catchphrases you love are remixed, mashed and dialed to eleven in the way you'd expect from Mike Diva and the wizards at Lord Danger. In other words, you might not have seen this coming (phrasing).

Archer Nocturnal Missions; the FXX late night block featuring classic Archer episodes airs twice weekly on Tuesday and Friday from midnight and follows the hijinks of the world’s best secret agent (a secret he’ll gladly share with anyone). Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009.

FXX approached Lord Danger for a sixty-second ‘remix’ music video style promo seeking a fresh, absurdist re-imagination of Archer. With the show’s footage and a list of restrictions — a list that practically nixed most of season 5 — Lord Danger immersed themselves into everything Archer creating a music track to perfectly accompany some of the show’s signature moments and quips.

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Lord Danger + Mike Diva Attack Life's Doldrums in "Devil May Cry 5" Trailer for Capcom

Trapped in a mind-numbing hellscape of suburban apathy? Thanks to the imagination of Lord Danger’s Mike Diva, we now know that Devil May Cry 5 is the cure. The Capcom trailer announces the availability of the highly anticipated installment of the wildly successful action series - evoking the dreary tone of an anti-depressant ad before evolving into a game-infused mega-fantasy. Neighbors use swords to trim hedges, the immaculate dinner host throws down a flaming gauntlet to tenderize the dinner roast – you get the gist. The trailer is the perfect blend of Diva’s absurdist sensibilities and the fast-paced, stylized combat that the Devil May Cry series is known for. Executed in its entirety by Lord Danger’s creative production studio, the trailer integrates seamless creative direction, production, editorial, CG, sound, and music in-house.


“As a fan of the Devil May Cry series, I wanted to create something that really captures the franchise’s over-the-top style. We were thrilled when Capcom basically said ‘go for it,’ and let us go nuts,” says Director Mike Diva.


“Working with Capcom was an absolute dream,” elaborates Lord Danger Founder/EP Josh Shadid. “They came to us with an amazing brief – create a trailer for Devil May Cry 5 without using gameplay footage. We enlisted Mike Diva as both creative director and director, and built a team to execute the project entirely in-house, taking full advantage of our 360 model.  With projects strained by cost, timing, and scope becoming more of the norm, we’ve found our greatest strength is turning a challenge into an opportunity to make something greater. We can’t wait to work with the Capcom team again, and push the boundaries of what’s possible.”

“Lord Danger worked closely with our teams in both the US and Japan to craft a stylish and action-packed trailer that helped capture the over-the-top essence of our game while channeling the feeling of being right in the heart of the action,” says Charlene Ingram, Director of Brand Marketing, Capcom USA . “Josh, Mike and the whole team were fantastic, hands-on, and collaborative throughout the process. We can’t wait to see what people think of the piece they created.”  

In the Devil May Cry series, brute action alone isn’t enough to defeat the demons — the game grades you on style for how you are providing said demons with the most epic of beat-downs.

 Devil May Cry 5 is now available on Xbox One, PlayStation 4, and PC.

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Lord Danger’s Mike Diva Unmasks A “Nightmare” for Yung Pinch and Lil Skies

Lord Danger’s Mike Diva, known for vibrant and wildly original films that blend animation and live action, has teamed up with rappers Yung Pinch and Lil Skies to create a haunting neo-future music video for their new track, "Nightmare.” Set to a song about heartbreak stemming from one’s inner demons, the video employs Japanese and anime inspired imagery to create a world where our troubles manifest and materialize into the masks we wear — and where the damage done is deadly.

Yung Pinch is known for his impressive creative output, notably dropping new singles each Friday in the fall of 2018 as part of his #4EVERFRIDAY. Rapper Lil Skies first started creating music with his father, rapper Dark Skies. His debut album, Life of a Dark Rose peaked at #10 on the Billboard 200 before obtaining Gold Record status.

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Madison Beer Powerfully Confronts Destructive Forces In New “Hurts Like Hell” Music Video Directed by Lord Danger’s Mike Harris

Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut today in an intense new music video directed by Lord Danger’s Mike Harris. Concepted by Madison and Harris, the piece harnesses the emotional power of Beer’s song in a story of abuse upended by a mightier force.  Fear of emboldened women has been politically framed as witchcraft for centuries, and “Hurts Like Hell” confronts this directly. The video addresses toxic masculinity in an homage to cinematic horror, from opulent classic films to 1980’s slasher movies, in a visually layered piece that is striking and visceral. 

From a 13-year-old whose cover of Etta James’ “At Last” helped launch her career, to a 19-year-old who has come into her own, Madison is known for blending pure pop with hints of balladry, blues, and soul. She’s an unstoppable force with over 11 million followers, and millions more views and streams. For director Harris, the bold and unapologetic music video unites his talent for pairing stylized, haunting imagery with uncomfortable truths.

“It was such a rewarding experience working alongside Mike Harris and having him help take my ideas and make them a reality, far surpassing what I had expected,” relates Madison. “I was inspired by witchcraft and felt that it perfectly fit with the theme of the song, which is about teaching someone a lesson. I am so grateful for his brilliance and professionalism as a director.”

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