KRC Director Abraham Roofeh captures the spirit of Broadway musicals with a contemporary twist for Postmodern Jukebox’s reinterpretation of Journey’s iconic hit, “Don’t Stop Believin’.” Produced by Robert Kennedy, the piece is a nod to the band’s tradition of locked-off, one take videos, and moves from static to dynamic in a stylishly playful, choreographed journey.
“This is the first time that Postmodern Jukebox had attempted a music video on this scale and they brought their A-game,” comments director Roofeh. “Knowing their style, we created something that embodied the theme of Journey’s original version yet fit the style and tone of the band’s interpretation.”
As a director and editor, Abraham Roofeh’s diverse body of work, along with a collaborative mindset, allows him to create an atmosphere around him that is infectious and yields great results. The Postmodern Jukebox’s music video has already received nearly a half million views and counting.