Eleven Founder/Mixer Jeff Payne helps everyone get into the spirit of the season in a fun new campaign for Target. The spot “Winter Anthem” plays on idioms such as “flash mob” — when a new camera phone is used to take pictures with friends — and “jam session,” which features the celebration of matching pajama sets. Not only do viewers see the smile a new gift can bring, but they also experience the joy that comes when gifts bring friends and family together.
Eleven Sound Designer/Mixer Jordan Meltzer has elevated soundscapes with his unique approach to sound mixing for the likes of HP, Dodge, Adidas and AT&T, amongst many others. In “Maverick,” Writer/Director Cara Stricker’s latest film, Meltzer takes viewers on a surrealistic journey of mystery and intrigue in reflection of the dreamlike storyline. The team recently celebrated the official selection of “MAVERICK” at L.A.’s Female Filmmakers Festival, where it screened earlier this fall.
MAVERICK is a prologue of the heartbreaking history of love and gas lighting, following the story of a young woman struggling to break free from a controlling relationship, while reclaiming her identity. Meltzer’s measured technique created an abstract ambient experience that served as a perfect accent to the charismatic manipulation woven within the storyline.
“I think it’s important for people to observe her story as a colorful, complicated, unapologetic female experience, one that highlights the battle with self-identity in a situation many may not be familiar with,” notes Stricker.
“The emotions of the characters are mirrored in the sound of the film, and how it travels within the room. Jordan took the language of the dialogue, and the score, and wove it through the room’s levels and channels,” shares Stricker. “We wanted to make sure the viewing experience was predominately designed for a 5.1 theatre screening, so the audience at times would feel unconformable and anxious. He added sound design to enhance cuts and transitions, creating beats out of reverbs, plucks of cellos, and sound design elements, as well as enhanced layers of low end sounds, that you can feel the vibrations of in your body more than you can hear them. He added atmospheric sounds to the music, or unexpected nature sounds to enhance the juxtaposition between the environment outside, and what we are seeing within the house. It is all about feeling really.”
MAVERICK screened as part Female Filmmakers Festival’s opening day programming at the Downtown Independent Theater in Los Angeles, California.
Learn more about the film at maverickthefilm.com
Eleven Mixer/Sound Designer Jordan Meltzer and the Democratic National Committee (DNC) helped empower the voices of a group of young Americans, all between the ages of 10 and 16, as they share their concerns about current events including: healthcare, family separation at the border, school shootings, and more before imploring viewers to “Vote for the Future of America.”
Check if you are registered and commit to vote at iwillvote.com
Eleven Founder/Mixer Jeff Payne encourages you to hear every gasp, yell, and shout of triumph in Nike’s “Rallying Cry.” The spot focuses on young women, including tennis star Serena Williams, as they overcome their foes and athletic challenges in the streets, the gym, and the playing field.
Eleven Mixer Ben Freer highlights the diverse array of hospitality services in the latest campaign for Hotels.com for Hulu. The humorous spot captures the versatility and accommodation of a wide range of personalities, services and activities by Hotels.com -- encouraging viewers to “do you, and get rewarded!”
Freer has embraced a wonderful wave of momentum this year with spots & campaigns for Walmart (“The Box”), T-Mobile (“Welcome Little Ones”), Asics (“Manifesto”) and Chevy Silverado (“Scars”), to name a few.