Posts tagged Bullitt
Rokkan Puts The Russo Brothers in the Driver’s Seat For Cadillac Campaign

Continuing its string of disruptive work for the Cadillac brand, Rokkan has set a new bar with the launch of the Crew Ready, 3-row, XT6 SUV. In order to standout in the ever-crowded Lux-3 SUV segment, Rokkan collaborated with A-list, power-house directors The Russo Brothers and production company Bullitt. World famous superhero style with a twist defines the XT6 Crew Ready campaign and further defines the bold new direction of the Cadillac brand.

The campaign is comprised of a dynamic series of films showing off the XT6’s spacious 3-row interior, sporty design and rich technology suite - cementing its status as the perfect SUV for every squad, fam, or posse. In essence, XT6 Crew Ready is a celebration of size and style – performance and presence told through a cast of crews. They are both heroic and familiar –modern, tech-forward and cut from every cloth. The campaign also features the bombastic track, “Welcome To The Party,” by Diplo. The track adds a commanding layer of energy to the films for a brand whose legacy in music is unmatched.

“Our team has continued to push the boundaries of what the world expects from a Cadillac, and this campaign continues that dynamic creative trajectory.” Said Brian Carley, CCO of Rokkan. “We set out to uproot the idea that a 3 row SUV has to be marketed in an expected and uniform way and The Russo Brothers were the perfect partners to do just that with Crew Ready.”

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Superconductor Launches Undercover Arnold Schwarzenegger Campaign For Veloz

Superconductor is proud to launch its first campaign ever for Veloz, a non-profit group dedicated to increasing electric car sales. “Kicking Gas” is an integrated campaign starring Arnold Schwarzenegger that mimics the launch of a summer blockbuster. Created in collaboration with Oak Productions and Bullitt, and directed by Emmy-Award winning Josh Greenbaum, the films feature Schwarzenegger going undercover as a colorful, moustache-wearing used car salesman on a mission to sell gas-guzzlers. Rickett & Sones is the director/photographer duo responsible for all still photography.

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The campaign includes a 3-minute video, three :15 second spots, out of home, and social and display advertising—all centered on the Kicking Gas theme. Schwarzenegger, who worked across the aisle as California Governor to enact historic clean transportation and clean energy initiatives, launched “Kicking Gas,” on his social network this morning.

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“Over 16 years ago, I set out to prove that you can have the car you love and the clean air you need,“ said Schwarzenegger. “I greened my fleet of personal cars, including my Hummers. And I challenged the auto industry to do the same. They now have the electric vehicle technology to outcompete gas-powered cars.”

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“Kicking Gas” is part of Veloz’s “Electric For All” public awareness campaign, a multimillion-dollar effort uniting car manufacturers, utilities, clean air advocates, government and other stakeholders. It is an unprecedented alliance of unlikely partners, and the use of humor, not fury or fear, to engage hearts and minds. With that ethos as the center of the strategy and execution, the creative stakeholders crafted a campaign that aims to inform through entertainment. Schwarzenegger’s interactions with would-be customers provide a hilarious way to demonstrate electric vehicles are simply better cars – for drivers, for the country, and for the planet.

“Tough guy Arnold Schwarzenegger has no problem making fun of himself. Imagine a world leader like that—willing to do what it takes for the greater good,” said Mary Nichols, who serves on the Veloz leadership team. “For some members of our unlikely coalition, this campaign is tricky and treads difficult territory. Change is hard. But everyone knows the future is electric, and California, for one, is committed to capturing the market advantage.”

“Our goal with Kicking Gas is to bust barriers and kick down the norms of traditional electric car campaigns,“ said Josh Boone, executive director of Veloz. “Veloz brings together an unlikely coalition of automakers, public-policy leaders and other sectors as positive world changers. We are focused on igniting public imagination through innovative and bold messaging—electric cars are more fun, more performance, and more exciting than other cars. Everyone should know they are simply the best drive ever.“

Founded by The Russo Brothers, Justin Lin, Todd Makurath, Luke Ricci and Chris Adams, Superconductor specializes in creating Must See Marketing—content that audiences choose to watch and experiences they love to engage with. They do this by breaking down the barriers between clients and creators—including the writers, directors and technologists behind many of Hollywood’s biggest hits.

“Superconductor sits at the intersection of advertising and entertainment, so a campaign promoting electric cars with Arnold Schwarzenegger is exactly what we were built for,” comments Chris Adams, Superconductor CCO. “We’re really honored that Veloz trusted us to help bring this to life.”

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Bullitt Welcomes Director Geordie Stephens
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Director Geordie Stephens has joined the Bullitt family of directors. His diverse body of work is defined by tapping simple human truths and unexpected situations to produce genuine emotion and comedic impact. The ongoing conversation between brand and viewer has been explored throughout Stephens’ career both on as a director and as an agency creative.

“Having been a huge fan of Geordie’s work for a long time and I’m thrilled that he’s joining the Bullitt family,” says Bullitt EP/President Luke Ricci. “His comedic and visual chops are of the highest caliber and I’m constantly impressed with the way he finds layer upon layer of nuance to his shots and performances resulting in richly textured content that cuts through the clutter.”

“Bullitt is a culturally relevant, filmmaker-driven company, which makes it an especially interesting place to create,” comments Stephens. “Their fearless approach to branded storytelling is the ultimate director’s playground – informed by an expertise in entertainment-charged advertising.”

Raised by in an artistic community by radical parents, Geordie was a world-class gymnast who gave up endless hours of practice to study installation art, graphic design, and museum design. As he moved from the intensity of gymnastics to the precision thrill of cliff diving, Stephens also leapt into agency art direction and creative direction. At Crispin Porter & Bogusky in Miami Stephens was named one of the top 25 global art directors for the award-winning campaigns for IKEA, Truth, Virgin Atlantic, Burger King, Sprite, and VW (Grand Clio winner). He went on to work for a number of creative agencies before transitioning to the director role.

In directing, Stephens has found a perfect home for his enduring passion for narrative. His penchant for irreverent, playful social commentary has earned awards and recognition at Cannes, AICP, and The One Show. Among his noted projects are collaborations for Amazon, The Grammys, Days Inn, and Freedom Mobile – with more to come. View Stephens work and find out more at http://bullittbranded.com/talent/geordie-stephens and by following his adventures on Instagram @Geordie1027.

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Bullitt's Shelley Lewis Directs Zappos Campaign for Agency Plan A
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Bullitt Director Shelley Lewis worked with agency Plan A in the creation of four charming and colorful spots for Zappos that showcase the retailer’s renowned customer service. Highlights include free shipping, a yearlong return window, 24/7 customer support, and a judgment free zone should you forget someone’s birthday.

The campaign, the first for Zappos via Plan A, can be viewed here: https://wdrv.it/4b1508f05

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Director/Photographer Noah Conopask Brings Visionary Talent To Bullitt
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Bullitt announced today that director/photographer Noah Conopask has joined its filmmaking collective. A meticulous planner of stories that embody powerful moments of anticipation, kinetic energy, and emotional performance, Noah has directed projects for a variety of brands including Bose, Red Bull, and Eastbay. His Commonwealth Games film for the BBC was honored with a gold award at the Ciclope Festival in Berlin. Photography has also been an ever-present part of Noah’s life, and his innate talent for capturing a story in a single frame is revealed in his popular Instagram channel.

“I’m delighted to welcome Noah to the Bullitt roster,” says Bullitt President/EP Luke Ricci. “What I love about his storytelling is the epic scope he brings to the films he makes while never sacrificing the nuance of character and emotion.  All of us at Bullitt are excited about working with Noah and producing great content together.”

Noah first discovered the impact of capturing human struggle on film as he documented his childhood buddies skating on a neighborhood half-pipe in Arnold, Maryland. He subsequently transferred that passion into shooting world-class athletes and celebrities across the globe. His early career melded burgeoning immersive and interactive experiences with design thinking; a natural connection point for Bullitt’s expanded reach into VR, AR and other exploratory projects in advertising and entertainment. For Noah, wanderlust includes both global travel and alternate, crafted realities.

“Bullitt understands how the lane is broadening and have embraced different formats and perspectives from the start – all with a cinematic level of production,” comments Noah Conopask. “With these factors and the collective body of work produced to date; I’m in exceptional company and excited to see what we can make together.”

In his branded work, energetic meditations on the human condition are relayed in sublime moments of both fragility and strength. He transforms expectations and elevates advertising into visionary films. Inherent to that process is “a burning desire to inspire everyone involved dig deep within and give the film everything he or she has. Blood, sweat, tears, laughs. Constructive trust, whether an actor, blue chip athlete, scientist, or an aviator, is essential. When everyone is a shareholder in the experience, beautiful results occur.”

To find out more about Noah, please visit http://bullittbranded.com/talent/noah-conopask/ or follow him on Instagram @noahconopask

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