Posts tagged BARK BARK
Award-winning Advertainment Studio BARK BARK Expands Film & TV Marketing Content Capabilities

Award-winning Advertainment studio BARK BARK, with offices in Atlanta, New York, and Los Angeles, is expanding its marketing content support of Film, TV and Streaming productions shooting in Georgia. Central to this expansion is the addition of Betsy Powell, BARK BARK’s new VP of Client Partnerships, Theatrical.

“I’m thrilled to join such a talented and professional team and excited to bring my experience in theatrical marketing to Atlanta,” notes Powell. “According to FilmLA, Georgia was home to more of the top 100 grossing films of 2016 than any other location. With 320 film and TV productions, generating $9.5 billion in economic impact just this past year, I’m excited to be a part of what happens next in Georgia.“

Following time in NYC working for the likes of HBO and Lifetime, Powell spent most of her career in Los Angeles, working for creative agencies, broadcast networks, movie trailer and feature film marketing companies on projects for every genre and scope. Among them, Aspect Ratio, New Wave Entertainment, Twentieth Century Fox, Buena Vista Pictures Marketing, and Warner Bros in-house theatrical agency. Powell’s experience meets a perfect match in BARK BARK, the first company of its kind in Atlanta, which has been crafting award-winning marketing content on every platform via its trio of offices in the country’s leading entertainment cities. Branded content, movie trailers, TV campaigns, Snapchat, teasers, BTS, VR-360, brand connections, and marketing content of every shape and size comprise BARK BARK’s support for the film, TV and advertising industry worldwide.

Brian Tolleson, President of the company and a champion of the industry locally and at large, explains. “I’m consistently impressed with Georgia. The State is wisely supporting the entertainment industry, consistently maintaining a small-business friendly economy, and keeping non-discrimination as a core value. Investing more here was kind of a no-brainer.”

BARK BARK Invests In The Future: Three Employees Made Company Partners

Award-winning Advertainment studio BARK BARK is excited to announce new partners. Backed by new investment, several key employees at BARK BARK have taken equity positions in the company. Creative Director Daniel Sattelmeyer, Head of Production Tabitha Mason-Elliott, and Studio Executive Ann Daykin Mohammadione, now collectively own a majority stake in BARK BARK. Karen Grant, SVP of Client Partnership, retains her equity position as an officer of the company as well.

The future is bright for BARK BARK, which, after over 10 years, continues to thrive, having seen impressive growth in the first six months of 2017. The award winning studio is known for its collaborations with Viacom, Scripps Networks, Discovery Communications, A + E Networks, NBCUniversal, 20th Century Fox, Disney, Warner Bros., Pernod Ricard, Orbitz, Hershey’s, Toyota, Subaru, Microsoft, P&G, Geico, and many more. The company announced major partnerships with some of the world’s most successful content creators earlier this year, and will be announcing several more new initiatives in the coming months. 

In speaking about the industry at large, Tolleson, BARK BARK’s founder & managing partner, remarks, “I’m hoping this inspires more studio owners to invest in the future by sharing ownership with key employees. What’s your real legacy? We have a responsibility to share success, and help move loyal people forward, otherwise we’re just “the boss” in the Dolly Parton song. I think that empowerment is what future-thinking firms look like.”

New Orbitz Campaign Feat. Randy Rainbow & Margaret Cho by Advertainment Agency BARK BARK

Orbitz launched a new campaign, developed by advertainment agency BARK BARK, that inspires customers to “come see the great big world” - a message that has become more important as global events nibble away at the desire of people to move beyond their comfort zones. Featuring an original, Broadway musical-style score, the Orbitz campaign bridges the gap between entertainment and advertising by delivering a ‘call to travel’ message starring social celebrity/comedian/singer Randy Rainbow, writer/comic Margaret Cho, actor/RuPaul’s Drag Race winner Bianca Del Rio, and noted performer (The Tonight Show, Today Show) Miss Richfield 1981.

Orbitz approached BARK BARK to develop a tribute to the power of inclusion and diversity in travel. BARK BARK worked closely with one of their formal production partners, Hazy Mills Productions (Grimm, Hollywood Game Night, The History of Comedy), to produce the inspiring and uplifting musical which is set at the TSA checkpoint -- the gateway through which people of all backgrounds, ages, and interests must pass to commence their travel adventures.

"Reaching out to a wide range of different communities has long been a part of Orbitz’ DNA, which has allowed us to help all people expand their horizons by making it easy and rewarding to explore the world," says Jeff Marsh, director of marketing for Orbitz. "By combining well-known personalities, an infectious soundtrack and a healthy dose of fun, I think that we have succeeded in bringing that message to life."

“Orbitz was a truly amazing partner on this project. When we suggested a bold all-media content campaign where travel is the cure to what ails you, they totally got it. Orbitz’ marketing team supported us all the way with a clear vision of message and a dedication to delivering something truly original that speaks to the brand’s core value,” says Brian Tolleson, Head of Content and Managing Partner at BARK BARK. “I think this campaign authentically acknowledges the anxiety many Americans feel right now, that many brands feel right now, and counters that by highlighting the fun and benefits of travel. ” continues Tolleson, “Something that all people can agree upon is that when you get out and see the world you realize, first of all, that it’s round…there aren’t simply two sides to any issue or any culture. That’s a great consumer proposition in today’s world.”