AMP Association has launched in Santa Monica, a functional training environment focused on an innovative fitness philosophy and methodology by Founders & Personal Trainers Ahnna McDevitt and Alex Hope. www.ampassociation.com
Recently re-locating from London, and having travelled the world, Ahnna & Alex have designed a unique, high-end fitness haven that stands as an emblem of their international experience and gravitas. With state-of-the-art features, brand-new equipment, a spacious community area, and top-tier changing facilities, AMP Association inspires members as soon as they walk in to the space.
“We have created unique classes that are accessible to everyone, but also push regular gym-goers,” says Ahnna. “Our aim is to build strong minds and strong bodies that are ready to take on anything inside and outside of the gym.”
“‘No Shortcuts’ is our belief for everything,” adds Alex. “Anything can be achieved with hard work and consistency. There are no shortcuts in life.”
The AMP Association model features exercises that utilize dumbbells, kettle bells, slam balls, barbells, rigs and gymnastic strength, along with a focused array of cardio machines that challenge members to their core. The workout sessions constantly vary with goals and targets that are tailored to each gym-goer, while ensuring that the quality of movement is maintained – a philosophy that is extremely important to the team in an effort to keep members healthy and injury free.
While the AMP Association team encourages appropriate rest and recovery, its unique program is designed for people who want to come every day of the week; each day with a different focus. With a goal-oriented perspective woven throughout, AMP is keen to learn what members are looking to achieve, working with where they are at in their fitness journey and mapping out a plan to get them to where they want to be. “We track results and progress,” Alex points out. “We have a competitive element, working together and pushing each other. Having these qualities separates us from other types of classes. We have a strong emphasis on the machines we use: Concept 2 rower, Ski erg and the Rogue Echo bike. We will also incorporate a good amount of running.”
To further motivate members, AMP Association employs a system called ‘Wodboard’ that creates a profile for members so they can log results and progress. An app for this system is also being created, to allow members to log scores and keep track via their phones wherever they are. “This will help our members choose the right progression for each session and also allow the coaches to direct them in the correct way,” notes Alex.
When approaching the design of their brand/space, Ahnna and Alex trusted the talented team at Shift, who helped bring their vision to life with meticulous attention to detail. The goal was to allow the branding to carry through the facility and various merchandise in a homogenous manner, imprinting a visual that passer-by’s would grow to recognize instantly. The resulting space has been designed with a fantastic, versatile aesthetic that lends to the refined training practices and programs found within. The location itself has been a gym space for many years with a remarkable history of clientele, most notably known as being the training facility for Sylvester Stallone during the infamous “Rocky” films. “We are so happy we have the opportunity to keep this unique history going,” says Ahnna. “We are positive we will have the same success in training everyone who comes through our doors and genuinely believe that we offer everything you need. If you dedicate your time coming to our classes, you won’t feel the need to hop from one studio to another.”
AMP Association provides an all-encompassing platform where people can be consistent and committed -- which is what ultimately leads to the best results. Building community is at the cornerstone of AMP Association’s mission, and a personal passion for Ahnna: “We are creating a place where everyone knows each other. When you workout with friends; you’re accountable to them. You push hard and push them on too. We want your closest friends to be those you have met at AMP.”
To learn more about AMP Association: www.ampassociation.com