Noted Director Gary Shore Joins The Bigger Picture


The Bigger Picture is expanding its talent offerings with director/writer Gary Shore. A multi-faceted storyteller, Shore has a penchant for turning complex concepts into eye-catching narratives for both short-form branded content and feature films. Among them, projects for Adidas, Guinness, Jaguar, Gatorade, Samsung and Nissan, and his box-office-topping first feature, Dracula Untold, for Universal Pictures. Before joining The Bigger Picture, he was represented in the US via Knucklehead (where he continues to be represented in the UK) and Anonymous Content.

“Gary is a visionary talent whose work speaks to human moments though expansive visual storytelling and sometimes offbeat humor - or big stories in small, weird places, as he likes to call it. Because of his vast knowledge in visual language, he has the ability to enter the creative conversation from many different angles,” says The Bigger Picture Founder Tracy Mays. “And just like The Bigger Picture, he’s constantly looking for opportunities in cutting edge content.”

Hailing from Dublin, Shore studied filmmaking at Ireland’s GMIT and IADT, before turning to painting at Central Saint Martins in London. Uniting these experiences, Shore carved out a career as a director - infusing brand-driven films and commercials with emotional and sensory impact. His efforts twice earned him a nomination for Cannes Young Directors Award and numerous industry doffs of proverbial caps.

Shore’s first feature, Dracula Untold for Universal Pictures, grossed $240 million at the word-wide box office, was number one in thirty two countries, and won the prestigious Saturn Award for Best Horror in 2014. Gary’s next film will be a horror set on the Queen Mary ship in Long Beach, California, which will shoot later this year.

“What appeals to me about working with Tracy and The Bigger Picture is her devil-may-care approach to tradition,” Shore concludes. “Just because a commercial is likely to be viewed on a small screen, with everything else, doesn’t mean it needs to look like everything else - or that standards should drop. The opportunities to tell stories with new platforms is surpassed only by the need to invent a new visual grammar to experience them.”

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