Hype Expands Hype Social With Special Agent Signings; Social Media Specialists Brooke Forman and Celeste Tauchar Join Growing Team
A leading force in brand-strategic PR, Marketing and Social Media services for creative and consumer-facing companies, Hype has made its mark as a trusted communications agency with a specialized focus on branded entertainment clients. With Special Agents & Co-Founders Colleen O’Mara and Jessie Nagel in the lead, the company continues to expand its Social Media division — Hype Social — with newly appointed Social Media Specialists Brooke Forman and Celeste Tauchar.
“A year after officially launching Hype Social in Fall 2018, we are thrilled to be expanding the division exponentially this month with the addition of Brooke and Celeste to the Hype team,” explains O’Mara. “Not only will we be able to collaborate more closely with our entertainment clients by taking over and managing their social media networks, this enables us to further expand the agency’s overall reach to consumer-facing brands.”
“Brooke and Celeste are the perfect creative talents to join Hype Social,” adds Nagel. “Not only are they well versed in social media, they are also creatives in their own right, and bring first-hand knowledge of brand management to their work.”
Coming from the music side of entertainment — with experience behind-the-scenes as social media managers and on stage as performers — each has found a way to boost their career by combining their knowledge of social media with their passion for music. Celeste Tauchar is the ultimate multi-hyphenate, touring as a background vocalist/keyboardist/guitarist and social media manager for other artists. Brooke Forman has used her social media savvy to find and book new venues, at one point crafting an international tour. Their audacity, experience and drive augment the already robust and ambitious Hype Social team. Brooke and Celeste join Hype Social division lead Alex Lampsos, as well as Hype Social Media Specialist Logan Stoodley, who also serves as a cornerstone force at Hype.
Hype Social partners with clients to strategically develop and implement an integrated social networking presence and brand-specific voice. Clients have ranged from entertainment to consumer-facing entities, from actors to gaming companies, all with hands-on collaboration and management to generate a dialogue with the public, and hone relevant engagement.