Eleven’s Jeff Payne Encourages You to Listen To Their “Rallying Cry” in Nike’s New Campaign

Eleven Founder/Mixer Jeff Payne encourages you to hear every gasp, yell, and shout of triumph in Nike’s “Rallying Cry.” The spot focuses on young women, including tennis star Serena Williams, as they overcome their foes and athletic challenges in the streets, the gym, and the playing field.

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