Comedian Hannibal Buress and Director Kristian Mercado Figueroa Set Out to Make a Charming and Surprising Piece of Content for Car Sharing Marketplace, Turo.
Comedian Hannibal Buress and director Kristian Mercado Figueroa aka Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Building on a relationship that began as a podcast sponsorship jingle, Turo hit up Buress, to expand the partnership into larger format content.
“The beauty of this collaboration is that Hannibal is a genuine Turo enthusiast. We kicked off our relationship when he organically mentioned the “buttery” Tesla he booked on Turo during his podcast,” said Turo CMO, Andrew Mok. “The videos we created with Hannibal and his team represent the Turo story – we have the perfect car for every occasion, even if that occasion is getting a burrito at a drive-thru”.
Buress brought on Merc along with writer Haji Outlaw (The Eric Andre Show) to develop the concept, giving viewers a glimpse into a big night out for the star (trip to the burrito drive-in) and how Turo makes the journey possible.
View the piece here: https://www.youtube.com/watch?v=_v2kzjkEO7A&t=1s
Go behind the scenes on the shoot: https://www.youtube.com/watch?v=i4Zb5sOVhdM
“When I started discussions with Turo about potentially doing videos for them I immediately brought up Kris Merc,” said Buress. “He has the ability to make anything pop visually. I've worked with him on a handful of things before and he brings lots of fresh ideas and elevates whatever project he's working on.”
Along the way, Buress and Merc plotted a surprise for the crew - and ultimately for the client. With fifteen minutes left in the shoot day, the crew was surprised with an on-the-fly music video shoot for “Turooooooo.” Merc started screaming get that hot pink, and neon blue on set, let’s do this. As he blasted music from a speaker, flipping the script in an instant. Check out the resulting music video: https://www.youtube.com/watch?v=yYWEX0FyApo
“This wasn’t something they had requested. It was something fun and spontaneous that came out of working on this concept with Hannibal. Me and Hannibal kept talking about making something with the song, and the idea of the music vid at the end of the day kind of happened naturally. It just left everyone smiling,” said Merc. “It’s making me wonder how to end shoots with surprising finales or unexpected pieces of branded content that feels fresh and cool…”