Timber & Cox Communications Reveal The Benefit Of “Extras” in Epic New Campaign

The world-renowned visual effects team at Timber transcends the cinematic experience in Cox Communications’ new campaign entitled “Epic Battle.” The ambitious spot places viewers right in the midst of an active battle, revealing that the addition of “extras,” both in battle scenes and through Cox services, is always an advantage.

Click here to view the new spot: https://vimeo.com/277725567

To elevate the scale, ferocity and cinematic scope, Timber used crowd simulation software to take 100 extras and make them feel like 1,000. Animated characters blended seamlessly with real ones, along with CG weaponry and digital fire effects, creating a larger-than-life world akin to “Game of Thrones” or “Lord of the Rings.”

“In our business, we’re used to taking on live-action projects that have very little on screen at first, and our job is to make it feel like it’s large in scale,” shares Timber Creative Director/Partner Jonah Hall. “Working with Director Paul Middleditch was an exciting experience because he put together a shoot that was already big by any measure. Our job was to make it feel massive. That felt really good because we were starting out on a whole new level.”