Lucky Post and The Richards Group “Bring It Home, Daddy” for TGI Fridays Meat-Lovers
Juicy ribs cascade onto a plate and get saucy in “Bring It Home, Daddy” TGI Fridays ode to music videos and meat lovers. Trust us, that venn diagram has a lot of cross-over. Lucky Post went all in with The Richards Group for this fresh jam to #DemandBiggerRibs.
According to The Richards Group Creative Director Chuck Schiller, “We simply wanted people to remember they can bring Fridays Big Ribs home. That song will not leave your brain once you’ve heard it. So, we had some fun and as we hoped, to-go sales went up.”