M&C Saatchi LA Embarks On The Someday Ride With BMW Motorrad USA

Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday. To inspire people to seize the moment, BMW Motorrad USA and M&C Saatchi LA harness the freedom and joy of the open road in the short film – The Someday Ride.

With two BMW bikes, a sister and brother embark on a journey through the winding roads and striking vistas of Southern and Central California, and into the Eastern Sierras. Traversing nearly 400 miles in four days, the film captures the magic of achieving the ride they always wanted. No excuses, no interruptions, just time spent appreciating the moment. The film is released via social and digital channels.

“We wanted to tell people that getting out on that adventure you may have dreamt about is easier than you might think,” says Ron Tapia, M&C Saatchi LA Creative Director. “The film was an exciting opportunity to speak to both legacy and new motorcyclists by taking them along for the ride - with a sister playfully pushing her younger brother to “take the leap” and beautiful BMW motorcycles to carry the story.”

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