“If you’ve got what it takes, prove it.” — The U.S. Air Force Academy Launches New Campaign

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Grit, intelligence, skill, strength and patriotism are just a few of the many qualities exemplified by the Cadets of the U.S. Air Force Academy as seen in a new spot aimed at students who have what it takes to become a part of this prestigious institution. The project was directed by Jeff Bednarz for agency GSD&M and filmed on location at the campus of the Academy, a National Historic Landmark where over 4,000 students participate in military training, academics across 32 disciplines, as well as athletic and character development programs. The campaign includes a :30 for broadcast, as well as social media companion pieces.

Click here to view the spot.

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