Cut+Run Editor Pete Koob Finds Meta Moments With CBS Sports HQ

CBS Sports HQ’s campaign masterfully mimics advertising genres to humorously connect Sports HQ with everything an audience needs to make their lives truly satisfying. Agency barrettSF teamed with Cut+Run Editor Pete Koob and Dummy Director Mike McGuire on four spots that provide pain relief and a fresh perspective, with refreshing and more absorbent sports coverage. Yes, we buy that.

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