Riverstreet Supports Pablove Foundation With Powerful Short Doc
Singer-songwriter Gracie Abrams partnered with The Bird & The Bee’s Inara George and 2017 Grammy award-winning Producer of the Year Greg Kurstin on the release of “Spark." The song is part of a multimedia campaign developed in partnership with Pablove and production company Riverstreet, and launched for Childhood Cancer Awareness Month. 100% of the proceeds of the song benefit the Pablove Foundation, a non-profit based in Los Angeles that raises money for pediatric cancer research. Listen to the song, and download it here: https://pablove.bandcamp.com/releases
“Spark” is the score on "Pablove One Another,” a moving documentary short film produced by production company Riverstreet and directed by the company’s co-founders Tracy Pion and Michael Blum. The film explores Pablove’s Shutterbug program for children undergoing cancer treatment, and its powerful connection to the cancer research work that Pablove funds. The seven-minute film, now available to view online first premiered at a Pablove Foundation fundraiser and helped raise over 550,000 in an hour. It was the pivotal moment that sparked the expansion of the campaign through song.
Riverstreet is known for its branding and image campaigns, commercials, interstitials, cross-promotions and network specials for such clients as TBS, ABC, E!, NBC, and Disney. With concept development, scripting, design, animation, live action production, editorial and completion services under one unified direction, Riverstreet is also committed to lending its advertising and production expertise to philanthropic causes. Longtime friends of Pablove Foundation founders Jo Ann Thrailkill and Jeff Castelaz, Tracy Pion and Michael Blum are honored to be a part of the team behind this multi-faceted awareness campaign.