Merman Launches Branded Entertainment Division
Merman dives deep into the advertising industry with the launch of a division focused on crafting entertaining, brand-supported content. The company, founded by Sharon Horgan, the co-creator and star of the multi-award winning comedy series “Catastrophe,” and the woman behind Sarah Jessica Parker’s “Divorce” on HBO and her award-winning producer partner Clelia Mountford, has opened offices in Los Angeles, London and New York and features a family of award-winning writers and directors.
Merman is led by US-based Global Managing Partner, Kira Carstensen, who brings a wealth of advertising experience to this unique enterprise, which she and Horgan incubated, alongside Jeremy Rainbird -- an advertising & production industry veteran -- while Carstensen was at Pulse. The advertising division will work alongside and cross-pollinate its globally recognized and accoladed narrative film and television division run by Mountford, tapping the brain-trust and talent of founder Horgan, along with the likes of David Cross, Rob Delaney, Chris O’Dowd, Heather Graham, British comedian Morgana Robinson, and Jack McBrayer to name but a few, for projects with agencies and clients.
The company’s directing talent features Academy Award-nominated documentary filmmaker Lucy Walker, rising Brazilian star Mariana Youssef, the widely respected MJ Delaney and one of the busiest comedy directors in the UK Peter Lydon. In the UK, Merman is led by EP/Partner Dan Dickenson, formerly of Partizan, and Business Development Director, Siobhan Murphy, who moved over from Moxie. In addition to Merman’s roster of talent, they will exclusively represent the directors signed to Superprime in the UK, including Martin Scorsese, Paul Thomas Anderson, Terence Malick, David Lachapelle and Damian ‘La La Land’ Chazelle.
A majority woman owned and operated company, Merman is proud to have four female directors on its growing roster. Diversity of experience is also key to Merman’s talent offering, where multidisciplinary teams are united to develop and execute projects - from web series to short films and commercial campaigns - hand-in-hand with the brand stewards and creatives at agencies.