Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough
Equinox—the high performance lifestyle leader— unveiled “LGBTQAlphabet: Six Letters Will Never Be Enough,” a short film edited by Stacy Peterson from Cut+Run that expands the definition of “LGBTQA” into a full alphabet with 26 distinct opportunities to proudly communicate who you are and how you love. Conceived as a continuation of Equinox’s “Commit to Something” narrative, the work further explores the theme of identity addressed in the 2017 advertising campaign and reflects the incredible diversity of the LGBTQA community.
Developed in close collaboration with The LGBT Community Center, director Jordan Bahat, choreographer Andrew Winghart and Wieden + Kennedy New York, the film will roll out across Equinox social channels throughout June in celebration of Pride Month and reflects Equinox’s ongoing commitment to the LGBTQA community. Woven into the piece are different voices, including friends of The Center, who, from “Ally” to “Ze | Zir” authentically share the words that most meaningfully define who they are as individuals in the LGBTQA community—and citizens of the world.
The film, intended to evolve the definition of the term “LGBTQA” and inspire conversation, features a series of interpretive dance vignettes, each corresponding to a word associated with LGBTQA identity.