Awesome Inc & Agency Wieden+Kennedy Pay Homage To Georgia’s Beloved Steel Fowl In Animated Adventure Short
A new animated short, Big Chicken Small Movie, pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an adventure in North Georgia. It’s a tale as old as time, really.
For KFC franchisee owner and VP of Marketing for KBP Foods Anthony Gianino, the film marks the culmination of an exciting project. The beloved “Big Chicken” KFC restaurant reopened to the public May 11 following a $2.2 million renovation.
“The Big Chicken has been a local pop culture icon since 1963. There was a board game in the 70s and for years the Marietta History Museum’s most popular souvenirs have been Big Chicken shirts, ornaments and even bird houses. On New Year’s Eve, Marietta doesn’t drop a disco ball, they drop a Big Chicken,” said Gianino. “And, now, there’s Big Chicken Small Movie—a sweet celebration of a Georgia town and a giant steel chicken.”
From the beginning, the intention was to make this film as Atlanta-focused as possible. The creative team from Wieden+Kennedy Portland, KFC’s creative agency, is from the Atlanta-area, and Georgia’s own Awesome Inc was tapped to bring this to life.
For Awesome Inc, an Atlanta based studio known for both its series and commercial work, Big Chicken Small Movie was the perfect blend of interests and the opportunity to honor the local monument in a charming, design-driven tale of friendship, launching on Sunday, August 6: National Friendship Day.
Check out Big Chicken Small Movie at www.bigchickensmallmovie.com.