Ataboy Studios Takes Flight With Transcendent Virgin Galactic Campaign, New Director Signing & Expansion of Global Partnerships

A leading creative production company at the forefront of impactful visual storytelling, Ataboy Studios continues to make its mark across the content advertising space with Director Corydon Wagner’s new Virgin Galactic campaign, the signing of Director Noah Sterling, and an expansion of global partnerships.

Noah Sterling

Noah Sterling

Launched in New York City with partners in New Zealand, Ataboy celebrates the new signing of Director of Branded Content Noah Sterling -- widely known as the creator of Marvel’s “Marvel TL;DR” animated web series and animated shorts behind Marvel’s “Today in Marvel History” campaign. The videos have been viewed millions of times across Marvel’s tremendous digital audience that boasts over 50 million fans, and showcased at the prestigious San Diego Comic-Con. Sterling has led the pitch development of numerous animated series for both TV and streaming platforms. His foothold in the “geek-culture” landscape has made him a sought-after Development Director for major networks seeking new serialized content. Sterling also contributes as Adjunct Professor at the Pratt Institute in Brooklyn, New York. He joins Ataboy to introduce and expand his talents into the network, commercial and gaming worlds, further lending to more branded work. 

Ataboy_Marvel.gif

“Partnering with Ataboy studios is an incredibly exciting step in my career that allows me to collaborate with some of the best local and international artists,” says Sterling. “I also look forward to working with the many exceptional brands and clients that trust Ataboy to deliver their message in the most visually dynamic ways possible.”

Ataboy has mastered a variety of media techniques over the years, from Live Action to Miniatures, high-end Animation and Motion Design. The unique, craft and technique-centric approach behind their international teams can be seen in works like Director Corydon Wagner’s stunning new campaign for Virgin Galactic. Transcending viewer consciousness with ethereal visuals and a moving narrative, Wagner created a campaign that champions our future while highlighting fundamental human experiences that schematically shift our understanding of the world we live in. 

“In setting our sights on Virgin Galactic, a company dedicated to the pursuit of putting people in space, what better way to describe the feeling than to ground it in its earthly counterparts: love, risk, liberation and reaching into the unknown,” shares Wagner. “We’ve all been here, so perhaps we can imagine what it will feel like, one day, to be there.” 

Collaborating with agencies, networks, and brands directly, Corydon’s work has spanned the globe from India to South Africa, receiving a Young Director Award at the Cannes Golden Lion Festival amongst a slew of high-profile accolades, while gaining reputation as a digital humanist with a tech-happy streak.  

In alignment with their roster expansion, and collaborative opportunities with “Harry Potter and The Cursed Child,” Progressive, MassMutual, Unilever and Mercedes Smart Car, Ataboy Studios continues to grow its global partnerships spectrum with international brands IKEA, Lay’s, Facebook, Group Nine Media, Schneider Electric and American Express. The ongoing growth of collaborations reflects the studio’s ability to design solutions with an inclusive approach, which in turn holistically addresses a wide variety of creative content needs by agencies and brands alike. Since the launch in 2006 by Vikkal Parikh, Ataboy has consistently evoked the question - “how did they do that?” - with Marketing and New Business led by Brooke Williams. 

Hype WorldAtaboy Studios
M&C Saatchi LA Shows You How to Make Streaming Simple in New VIZIO Campaign

The new “Stream + Control + Share” campaign is the latest offering from M&C Saatchi LA in a continued partnership with VIZIO, one which includes past campaigns such as the 2018 “Kyber Dust” commercial celebrating the Star Wars: The Last Jedi tie-in. The digital media campaign showcases VIZIO’s integration with Apple Airplay 2 and HomeKit and celebrates the simplicity and ease with which people enjoy unique entertainment experiences.

 VIZIO is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its VIZIO SmartCast TVs. The integration enables VIZIO customers to stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their VIZIO SmartCast TV, while the HomeKit integration allows for seamless smart home control. This innovation makes it simple for customers to control their content, home and work environments, and entertainment experiences in a way that is intuitive and easy to use. It is this easy, intuitive control that provided the inspiration for the creative campaign, with each piece of content bringing to life the expanded VIZIO SmartCast TV experience. 

“Everything we do at VIZIO is focused on providing an enhanced entertainment experience for VIZIO customers – including our integrations with Apple AirPlay 2 and HomeKit now available across our VIZIO SmartCast TV collection. We are excited to partner with M&C Saatchi LA to bring the “Stream + Control + Share” campaign to life and showcase VIZIO SmartCast technology in a natural and fun way,” said Robynne Curry, Senior Director of Product Marketing at VIZIO. 

“VIZIO has always been an industry leader, and their integration with Apple AirPlay 2 and HomeKit is just the latest example of that,” says Maria Smith, Executive Creative Director at M&C Saatchi. “We were incredibly excited to help bring this innovation to life in a way that was fun and relatable.”

Hype WorldM&C Saatchi
"A Few Of My Favorite Things" | Bullitt's Matt Ogens in Shots
sand-fortune-cookies.jpeg
Matt Ogens

Matt Ogens

Matt Ogens:

The Sand & Fortune Cookies

It wouldn’t seem like these two would go together, but in my mind they’re inseparable.

When I travel for work or fun, I’ll seek out a local beach and take a vial of sand for my collection. I mark where and when it’s from so each time I see it, I’m reminded of that trip, the experiences, and the people who made a mark on me.

Similarly, one of my great joys is Chinese food.

I love the authentic restaurants in Chinatown in NYC. Whenever I go somewhere new, if there’s a killer Chinese restaurant, I’ll find it.

My favorite part of the meal is the fortune cookie. I keep a collection of the fortunes, like the sand, from around the world.

There’s just something about them that gives me a warm, fuzzy feeling and brings me back to that meal and the company I shared.

Read the full piece at Shots.

Hype WorldBullitt
She Dynasty — A Powerful Podcast About Women Who Rule
SheDynasty.png

She Dynasty is a powerful podcast about Women Who Rule -- successful entrepreneurs, change-makers, c-suite executives, and leaders who are making their dreams a reality. Episode 34 unites The Woo ECD/Co-Founder and She Dynasty founder/host Valerie Moizel with Deutsch Los Angeles’ President Kim Getty. It’s a conversation aimed at inspiring women, especially those in the advertising industry, to find common ground and support each other, while celebrating their own successes.

Find this episode and more at She Dynasty’s website.

During each episode, Moizel engages women in a candid discussion about inspiration, management, creativity, and mentorship. They reflect on their journey using the She Dynasty signature 4-S roadmap:

  • The Spark

  • The Snag

  • The Shift

  • Success

She Dynasty was started as a passion project by Moizel and, with the contribution of many voices, has become an inspiring and supportive community of ambitious women turning their visions into realities. Among them, Suzi Weiss-Fischmann Co-Founder of OPI Nails, Courtney Sanchez COO of Vimeo, Sandra Campos, CEO of Diane Von Furstenberg, Arielle Patrick, Senior VR and Transaction Director at Edelman, and Xanthe Wells ECD at Google, and more.

It aims to ignite a spark of the next chapter or big idea that resides inside each of us.

Valerie Moizel

Valerie Moizel is co-founder and Executive Creative Director of LA-based agency The Woo. Under her vision and leadership, Valerie has grown The Woo into an agency that partners with global brands such as Lenovo, Bosch, Intel, Moto, Niagara Water, and many more. The Woo proudly employs and empowers women to succeed within the advertising community.

Find out more about She Dynasty at https://shedynasty.com/

She Dynasty is available on all major podcast platforms, including Apple Podcasts, Google Podcasts, and Spotify.

Hype WorldThe Woo
HSBC Bank’s Small Business Spotlight Series Rolls Out The Red Carpet In Hollywood

HSBC Bank USA, N.A., (HSBC), part of HSBC Group, one of the world's largest banking and financial services organizations, today announced the next installment in its Small Business Spotlight Series -- a multi-part campaign that profiles the bank's Retail Business Banking customers, including how these small businesses are driving local economies.

The latest installment of the series highlights The BCD Company – the only Los Angeles-based company to be featured. The BCD Company is a network of creative entities comprised of Brawler LA, Fortune Films and Baron VR. The BCD Company unites areas of expertise to produce dynamic content that sparks the imagination and garners millions of views worldwide.

“Small business owners are an integral part of our communities and the economic engine that drives our economy,” says Shaun McDougall, Head of Retail Business Banking at HSBC USA. “By highlighting businesses like The BCD Company, we’re showcasing the owner’s entrepreneurial spirit, which in turn helps fuel America’s economic prosperity. As they create jobs and opportunities, it’s our goal to help them achieve their ambitions in a financially responsible way. The Small Business Spotlight Series recognizes our customers for their great contributions to the community and their tireless efforts to achieve success.”

The BCD Company creates hundreds of jobs each year through film shoots in numerous locations including, in the past 12 months alone, California, Montana, Illinois, Nevada, Utah, Colorado and Thailand. To mitigate waste and aid communities in each location, leftover food and meals from shoots are donated to charitable organizations that feed those in need. As often as possible, the company works with vendors who use sustainable practices and always seeks to collaborate with people and companies with impeccably clean track records in the entertainment business on all fronts.

Douglas Young Riggs, Brian Scott Robinson, and Caspar von Winterfeldt.

Douglas Young Riggs, Brian Scott Robinson, and Caspar von Winterfeldt.

“We are honored to be recognized by business banking leader HSBC as they highlight their fusion proposition,” said Caspar von Winterfeldt, Co-Founder/Executive Producer of The BCD Company. “Our industry is the entertainment business – and those two, business and entertainment, go hand-in-hand to make it possible to bring exceptional content to life. Being profiled in the spotlight series is a meaningful acknowledgement of the work we strive to do with the sole purpose of excellence across all channels, including banking.”

The BCD Company was formed in 2018 by veteran film and commercial producers Brian Scott Robinson, Caspar von Winterfeldt and Douglas Young Riggs. It holds interests in various associated industries, including digital media and media tech. Collaborating with motion picture studios, networks, brands and agencies, The BCD Company and its subsidiaries produce advertising campaigns, VR/AR experiences, and feature films that engage and entertain.

Hype WorldThe BCD Company