The NFL Teams With Nice Shoes Across Three Powerful Campaigns

The NFL teamed with leading studio Nice Shoes to carry out end-to-end post production across three campaigns promoting charitable efforts by the league and its players during the 2017 season: Color Rush, Salute to Service, and A Crucial Catch. The NFL’s Director of Advertising, Content Marketing Sam Howard sought out Nice Shoes creative editor Dana Bol, with whom he had collaborated on 2016’s My Cause My Cleats campaign, as well as many others. Bol was joined by colorists Sal Malfitano and Gene Curley; finishing artists Jason Farber and Russ Bigsby; and senior producer Rebecca Mitchell, who kept the whole team organized and on-schedule as they delivered three campaigns and nearly fifty spots. View select media here: https://vimeo.com/album/4885356

The Color Rush campaign promoted the league’s initiative in which 100% of the proceeds from special edition jerseys are donated to youth programs nationwide. Each spot features a different team jersey worn by a young fan benefiting from the program, showcasing their unique personality and the positive impact football has on their lives.

“What I love about these spots more than anything, is that these kids know they’re being filmed, but their spirit and joy is so authentic,” said Bol. “The director, Grainger David, captured charming, natural performances that help the audience experience the overwhelmingly positive impact from these efforts.”

Salute to Service, showcases players’ dedication to honoring veterans, active service members, and their families. Doug Baldwin, Chris Long, Malcolm Jenkins and Delanie Walker spoke about the impact that service members have had on their lives, intercut with imagery of soldiers taking part in game ceremonies. Finally, A Crucial Catch, produced in partnership with the American Cancer Society, is focused on the importance of annual screenings, and expands the league’s cancer awareness initiative beyond breast cancer.

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Jogger Los Angeles Welcomes Creative Director Andy Brown
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Creative Director Andy Brown has joined Jogger’s Western US office, from London. Andy led the development of Jogger London, with artistic contribution and leadership on such noted projects as the stage visuals for U2’s “The Joshua Tree Tour 2017,” and chart-topping music videos for Bloc Party, The Kooks, Charli XCX, Texas and Laura Mvula. In the branded space, Brown’s numerous credits include the multi award-winning ADOT PSA “Homeless Lights” via Ogilvy & Mather, as well as advertising projects for Adidas, Cadbury, Valentino, Glenmorangie, Agent Provocateur, Northwestern Mutual, La-Z-Boy and more. He’s also been involved in post and effects for short films such as “Foot in Mouth”, “Containment” and “Daisy” as well as movie title sequences (with The Morrison Studio), including “Jupiter Ascending,” “Collide,” “The Ones Below” and “Ronaldo.”

“Andy has such a wealth of experience in managing our sister VFX company in London along with his talents as a Creative Director,” notes Cut+Run Managing Partner Michelle Eskin. “This is a perfect opportunity for him to expand his role and further enhance our clients’ experience at Jogger.”

“This move is an incredible opportunity to work even more closely with my colleagues and friends in the US and to blend the experiences I’ve had with the vantage point of another richly creative community,” says Brown.  

Andy Brown got his start in the industry at MPC, where he worked for six years eventually assuming the role of Digital Online Editor. He then went on to work in senior VFX roles at many of London’s top post-production companies, before assuming Head of VFX at One Post. Following One Post’s merger with Rushes, Andy founded his own company Four Walls, establishing the company’s reputation for creative visual effects and finishing. Andy oversaw Four Walls’ merger with LA’s Jogger Studios in 2016. Andy has since helped form interconnections with Jogger’s teams in London, New York, Los Angeles, San Francisco and Austin, with high-end VFX, motion graphics and color grading carried out on projects globally. 

“Jogger is fortunate to have somebody of Andy’s knowledge and talent cross the pond to work with us,” comments editor Steve Gandolfi. “His experience – both with our company and with clients of all kinds – enhances our ongoing emphasis on developing a trusted, personal relationship with our clients.”

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Timber Celebrates Romance In Kendrick Lamar’s New Music Video “Love”

Timber’s team of visual effects artists have ventured into yet another collaboration with Kendrick Lamar for his latest music video entitled “Love.” Pushing forth with momentum from their MTV VMA win last year for Kendrick’s “Humble,” Timber continues to elevate the storytelling layers within the artist’s music videos with beautifully executed VFX elements observed throughout “Love.”

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Lucky 21 Signs Sailor Bear to Director Roster
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Filmmaking Collective, of A Ghost Story and Pete’s Dragon, Now Represented for Advertising Projects

Lucky 21 begins the new year by welcoming Sailor Bear, the award-winning filmmaking collective of David Lowery, Toby Halbrooks, and James M. Johnston who are known for their critically-acclaimed feature films. Their latest work, A Ghost Story, is an exploration of love and loss that enjoyed its World Premiere at the 2017 Sundance Film Festival. The film was released by A24, and is listed among the year’s best by critics and audiences alike. In collaboration with Lucky 21, Sailor Bear will apply its creativity to branded content and advertising campaigns.

“All of Lucky 21’s directors share a passion for filmmaking and storytelling. Inherent in our approach to any commercial campaign is the drive to do one thing: tell a great story.  Sailor Bear represents a team of filmmakers that have been honing their craft doing just that,” says Lucky 21 EP/Partner John Gilliland. “From award winning short films to full length features, they eloquently deliver unique narratives across multiple platforms.  We’re excited and honored to work with Sailor Bear and support their creative voice.”

“We are thrilled about this partnership.  We love telling stories, whether the form is a full length feature or a 30 second spot, and we can't wait to spin some new ones in collaboration with Lucky 21," comments Sailor Bear.

In addition to A Ghost Story, members of Sailor Bear were the creative force behind Disney’s 2016 feature release Pete’s Dragon, a heartwarming family adventure directed by David Lowery and written by Lowery and Halbrooks. Selected for Competition at Sundance, Ain't Them Bodies Saints is tale of an outlaw who escapes from prison and sets out across the Texas hills to reunite with his family. William Morris Endeavor represents the trio for feature film and television projects. For more on Sailor Bear and Lucky 21, please visit:  http://www.lucky21.us/

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ZION Edited by Cut+Run’s Robert Ryang For Director Floyd Russ Premieres At Sundance

ZION, a powerful short documentary edited by Cut+Run’s Robert Ryang and directed by Floyd Russ of Tool of NA, will enjoy its world premiere at the 2018 Sundance Film Festival.  The film is a riveting portrait of Zion Clark, a young wrestler who was born without legs and grew up in foster care.

Ryang and Russ have worked together on numerous projects and have developed a creative shorthand that results in evocative and visually compelling work.  This includes award winning projects such as Ad Council’s “Fans of Love” and SK-II’s “Marriage Market Takeover.”  

“As a kid who was really into the indie film scene of 90s, it's been a dream to work on a film screening opening night at Sundance,” says Robert Ryang. “Floyd and I spent months playing with all the possible structures to develop a piece that unfolds more abstractly than a traditional narrative. I am excited to see the audience’s response to this unique portrait.”

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