Hype is a boutique communications agency that provides brand-strategic PR, marketing and writing services to creative companies. We provide an extremely hands-on approach to client service and a collaborative philosophy that positions us as a preferred resource to members of the media. Dedicated to the entertainment industry as a community, Hype is committed to keen storytelling and promoting the creative process.
The carefully assembled and highly trained Special Agents form our dynamic collective. Our mission: to boost profiles and spread effective brand image worldwide.
Special Agent Jessie Nagel and the dynamic and talented Colleen developed the master plan to create Hype -- a sassy boutique communications agency with the name that says it all. Today, she and her cohorts enjoy the daily buzz and activity the Hype world offers including the chance to highlight the creative process and passion Hype’s clients have in spades.
Jessie also co-founded HypeFest — the short subject film festival turned special events division of the company. A founding member of Women in Animation, Jessie was the editor for the organization’s newsletter “Work in Progress” for nearly 10 years. She is a member of the West Coast Board of the AICP and Chair of the AICP National Care Committee. She also helped produce the indie ‘zine “World Famous Crazy Wild” which had an admittedly small but loyal fan base and a random publishing schedule, is amateur ukulele player and occasional painter. She is kept on her toes by her daughter Sofia, age twelve.
Special Agent Colleen O'Mara, a former magazine editor, devised the concept for Hype and opened the company with her good friend Jessie. Because of Colleen and Jessie's diverse interests, they built a client roster for Hype, which constantly challenges them and their energetic team. In addition to her work with Hype clients, Colleen enjoys her collaboration with an ever-expanding group of press contacts and her teammates at Hype - not to mention the pool of freelance talent that Hype relies upon including writers, photographers and designers.
A writer since the age of eight (when she won her first writing contest), Colleen has written and published articles and essays in a variety of publications. She is a Co-Founder of the Venice Media District. Beyond her co-directorship of Hype, Colleen writes short stories, poems and essays. In her rare free time, Colleen travels the U.S. and the world. Her favorite saying: “Will work to travel.” She lives in beautiful and emerging Venice, California.