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December 2008

NORTHERN LIGHTS CREATES INSPIRATIONAL PROMO CAMPAIGN FOR FOOD NETWORK & "THE CHEF JEFF PROJECT"

Northern Lights' Michael Palermo completed editorial on a promo campaign for "The Chef Jeff Project," a groundbreaking reality TV series.

The heartfelt promos feature testimonials from the show's six participants, all from troubled backgrounds, as they try to turn their lives around through the power of food. As each person is introduced, empowering messages such as "Power of Dreams, Power of Passion, and Power of Opportunity" flash before them. Chef and mentor Jeff Henderson, himself a reformed ex-con, has the recipe for success, vowing to prove these at-risk young adults can be successful not only in the kitchen, but in life. The spot ends with a final message: "The Power of Food Changes Lives Forever."

"On a creative level, this was one of the most collaborative projects I've worked on," says Palermo. We're really happy with the end result."

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VENICE MEDIA DISTRICT & VENICE ARTS SUMMER INTERN KRISTEN RAMIREZ PLACED AT FINAL CUT

For the past two summers, the Venice Media District (VMD) has been a vehicle for the Venice Arts program by providing internship opportunities for at-risk youth at VMD member companies in the area. Kristen Ramirez, a participant placed at the award-winning editorial company Final Cut during Summer 2008, easily fit in with the team as she demonstrated a superior understanding of the advanced software.

"Our joint partnership with Venice Arts provides a way for students to garner real-world experience in the media industry," says Robert Feist, Chair of the Venice Media District and owner of the audio post house Ravenswork. "We make sure our students receive hands-on experience in a real working environment."

"I loved being at Final Cut," concludes Kristen Ramirez. "Everyone at Final Cut have always made me feel comfortable and I love all of them for every thing they have taught me."

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COMPANY X'S BARNEY MILLER & DIRECTOR PHILIP ANDELMAN CREATE DECADENT CONCEPTUAL VIDEO FOR HILARY DUFF'S "REACH OUT"

Company X Editor Barney Miller teamed up with Partizan Director Philip Andelman on a new music video for Hilary Duff. "Reach Out" is the first single and one of two brand new tracks from Duff's hot-off-the-press album, "Best of Hilary Duff," via Hollywood Records. An exciting mash-up of Depeche Mode's '89 hit, "Personal Jesus," the video features guest rapper The Prophet.

Set around a baroque estate, the sultry "Reach Out" opens in the chill of night. Ushering in the proverbial "new era" of Hilary Duff, The Prophet emcees amid statue-adorned gardens, as jump cuts of Hilary intermittently appear, heightening the suspense of her grand introduction.

"We utilized a lot of jump cuts and fade-to-black to give the video more sense of movement," explains Miller. "The video is energetic without being frenetic."

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Imaginary Forces & Believe Media Reveal Christina Aguilera's Superhero Identity for Target's Release of "Keeps Gettin' Better"

Director Karin Fong, of multi-faceted design and production company Imaginary Forces, and director Bryan Barber of Believe Media teamed with ad agency Peterson Milla Hooks to create a pop-art influenced superhero spot for Target's exclusive release of Christina Aguilera's "Keeps Gettin' Better: A Decade of Hits."

The spot opens with Aguilera's platformed boots stepping across a red-saturated, bulls-eye laden backdrop. Panning up, Christina is revealed in mod-styled wardrobe, thick blonde fringe bangs and heavy black lashes. As she sings, she's transformed into heroic alter-egos - pilot of a retro-styled rocket and a cat-suited superhero. The overall effect is part-comic book, part pop-art and entirely fresh and innovative.

"The concept was all about playing with the icons of pop-art and comics, and doing so while also playing with one of the most iconic brands in marketing and a truly iconic artist," says the director.

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