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Februrary 2010

FUEL TV COMMISSIONS ROYALE FOR ADAM HAYNES SIGNATURE SERIES ID #24

FUEL TV commissioned motion design and production studio Royale in collaboration with artist Adam Haynes to create ID #24 for the network’s popular, ongoing Signature Series. Created as a way for athletes & artists to inspire the action sports culture, FUEL TV's Signature Series was itself inspired by the concept of signature series deck designs popular in skateboard culture. The series is slated to reach one hundred unique installments.

Working with key frames provided by Haynes, Royale animated dynamic illustrations of signature landscapes by the Oregon-based artist, including an insanely detailed wave of epic proportions. Royale says: “For creatives in the broadcast design field, FUEL TV’s Signature Series represents a true dedication to art. These IDs aren’t just about pop culture or getting people to tune in. FUEL TV is genuinely all about the art.”

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KABOOM DIRECTING DUO SAUSAGE COMPLETES SPOT FOR TIVO

kaboom directing duo sausage recently completed a commercial for TiVo that showcases the ability to program recordings anywhere an Internet connection can be found. The spot features a protagonist eager to showcase a myriad of such places, from realistic to possibly absurd, even if his real life is busier with work than space exploration.

In production terms, the concept necessitated Sausage shoot seven set-ups in five locations – including the hero on a galloping horse and a rain gag – all in ten hours. To help with the rapid-fire schedule, Sausage shot the commercial with the Canon 5D, which proved the perfect nimble tool for the range of locations and set-ups the creative required.

“As always,” comments Sausage, “we learned some new things on this production including: It is harder than you'd think to perch a laptop on a tree branch and Tai Chi practitioners can get surprisingly angry when you shoot in their section of the park, even if you have a permit. It was an ambitious schedule but we loved every minute of it, including the hilarious surprise moments and our great collaboration with Dante and the team at TiVo.”

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CUT + RUN FLIPS FOR ROLSTON-DIRECTED “BE GOOD JOHHNY WEIR” PROMO FOR SUNDANCE SERIES

Cut + Run’s Tina Mintus recently edited a hilarious and suitably over-the-top promo for the Sundance Doc series “Be Good Johnny Weir.” Matthew Rolston’s lush directorial style scores a perfect 10 in capturing the essence of one of America's most outspoken and colorful sports figures, three-time U.S. National Figure Skating Champion and World Medalist Johnny Weir.

The 8-part series, which is currently airing on Sundance Channel on Monday’s at 10:30 PM follows the trials, tribulations and successes of the figure skater who has secured a place representing the US in Olympic Men’s Figure Skating.

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