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March 2009

FINAL CUT & TRAKTOR FLY THE SEXY SKIES IN HILARIOUS VIRGIN ATLANTIC CAMPAIGN

Final Cut Editor Rick Russell teamed with Traktor on a campaign for Virgin Atlantic to celebrate its 25 years of "Red Hot" flying courtesy of ad agency RKCR. The retro spot entitled, "Love at First Flight," takes off in 1984 London, with a hilarious reenactment of Virgin's inaugural flight.

Appropriately set to the synth-heavy '80s anthem, "Relax," by Frankie Goes to Hollywood, the 90-second spot embarks in a London airport, where novelty is still a bulky mobile phone, a Rubik's Cube and a 25-cent game of Asteroids -- that is, until the striking Virgin Atlantic captain and crew arrive, turning an otherwise drab airport into a red carpet affair. The airport crowd gapes at the stunning procession of high-heeled flight attendants clad in red. Paparazzi abandon a celebrity model for a photo-op with the glamorous crew, as the stewards of old grimace. The spot concludes when an airport worker says, "I need to switch jobs." A traveler replies, "I need to switch my ticket."

"Working on this spot was a breath of fresh air," says Russell. "Apart from collaborating with Traktor, which is always good fun, the spot is all about a raunchy, sexy, fun message when all around is gloom and misery. What a gift having a client that was willing to buck the trend and strike out with confidence!

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TRUST ME TITLES STYLED BY ZOIC STUDIOS

Zoic Studios, known for producing creative content for advertising and episodic television, saw these worlds unite when tapped for the main titles for the new series "Trust Me" airing on TNT. "Trust Me" centers on creative partners at a successful ad agency and is the brainchild of Hunt Baldwin and John Coveny, who have a decades of combined experience in the advertising world, having worked for J. Walter Thompson and Leo Burnett Advertising in Chicago before making the foray into television.

For the "Trust Me" show open, Zoic focused conceptually on the creative ideation process at the root of every branding and advertising assignment. Using the show logo as the evolving wordmark, audiences see the dueling creatives trade pencil sketches, rough drafts and finally hero elements to form the approved "trustme" logo.

"It was this "brainstorm" approach that excited the client and felt truest to the core conflicts in the show," says Zoic Creative Director Derich Wittliff. "Despite the short duration (six seconds), we were able to riff on numerous versions of the piece, exploring every aspect of the concept from early thumbnail storyboards to a mock corporate presentation."

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ROYALE ELEVATES THE SPIRIT OF DISCOVERY IN VIBRANT RE-BRAND FOR DISCOVERY CHANNEL

Motion design and production studio Royale completed a comprehensive re-design of Discovery Channel's on-air look and branding. Playing with the idea of "discovery," Royale created a high-energy package that exhibits Discovery Channel's repertoire of stunning show footage and imagery in unexpected ways.

The dynamic transitional device, developed by Royale, evokes the magical, elemental nature of experiencing life and learning. Images break into 3D cubes, flipping and unfolding like an enchanted mosaic that reflects the mystery and charm of discovering.

Brien Holman and Jayson Whitmore, Royale Creative Directors/Partners, and their team animated everything by hand -- parceling the images into squares, and rendering numerous mattes of the correlating shadows. The client could then throw any texture or footage onto the mattes and break up the images into 3D cubes.

"We created a contemporary branding characteristic that is uniquely theirs," says Holman. "It's the foundation for everything they're doing on their network now. It was a nice vote of confidence to help evolve such a well known brand as the Discovery Channel."

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OUTSIDE PROVIDES ONE-STOP FUEL FOR LATEST SPOT FOR "NASCAR ON ESPN"

Ad agency Wieden+Kennedy New York tapped award-winning post production boutique Outside to complete editorial, vfx and color on a full-throttle promo for NASCAR on ESPN. Editor Neil Gust cut "Start 'Er Up," with Flame Artist Aniello Zampella and Colorist Alex Bickel contributing post to the commercial as well. All behind the tagline "feel your heart race," Outside delivered :30 and :15 versions of the spot.

The start of a race is a rush of intense, visceral exhilaration. "Start 'Er Up" conveys what that feeling is like with a metaphorical journey through the mind at the moment the starter switch is flicked.

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