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July 2008

GASKET HITS JACKPOT WITH NEW TREASURE ISLAND RESORT AND CASINO CAMPAIGN

Gasket Studios completed a four-spot, integrated package for Minnesota-based Treasure Island Resort and Casino via agency Periscope. The campaign showcases the casino's 50 million dollar renovation – including 230 new suites, a 2808 seat showroom and a 24 lane bowling alley - with a look that mixes retro Hollywood chic with contemporary styling and builds anticipation for Treasure Island's grand re-launch.

Gasket designed style sheets, boards and multiple animatics and was charged with production from start to finish, including the live-action green screen shoot as well as the subsequent compositing, animation and seamless integration of green screen footage with 3D environments. "The cool thing about working with Gasket was having them involved right from the beginning," says Agency Associate Creative Director Rob Peichel. "It made the project come together really smoothly. Their team is fun and easy-going. They had a big part in the concepts and, in the end, exceeded our expectations."

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CUT + RUN'S TAD FATUM COOKS WITH IRREVERENT BBQS GALORE CAMPAIGN

Communing with one's dinner provides the meat for this cheeky and hilarious campaign for BBQs Galore via agency Y&R directed by David Jellison (Thomas Winter Cooke) and edited by Cut + Run's Tad Fatum. The spots, "Angry Pig" and "Chicken" are part of a broadcast and online campaign that resonate with those for whom BBQ is an essential part of summer.

"Chicken" features the man of the grill enjoying his party duties while chatting with a fowl friend. Because, as you might suspect, Your Meat Isn't Going To Grill Itself. "Angry Pig" sets a vastly different mood with a letter-perfect homage to horror movie trailers, with one perfectly porcine performer that threatens the spot's pork-appreciating hero. Y&R's Executive Producer Christopher Coleman notes, "Working with Cut+Run on our Barbeques Galore project was a terrific experience. Our editor, Tad Fatum, was awesome. He just instinctively knew exactly what we were trying to do creatively from the get-go. It was so reassuring to be able to trust those instincts through the whole process. I really think Tad is someone to keep an eye on. He's a rising star in this business."

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COMPANY X & DDB CHICAGO MIXES RETRO FILM LOOK WITH NEW TWIST IN LAUNCH CAMPAIGN FOR BUD LIGHT LIME

Agency creatives at DDB Chicago tapped the editorial talents of Company X for two Bud Light Lime spots, titled "You Can" and "Catch One." The campaign, touting the new beer product with a hint of lime, puts a wild twist on favorite summer pastimes like beach parties and cookouts.

"Catch One" opens on still shots of a beach volleyball net, surfboards parked near an empty lifeguard tower, and a bored dog lying next to a Frisbee. Two guys carry a bucket full of Bud Light Lime to the beach, which kick-starts the summer party and brings the fun-seekers in droves. "One taste and you'll find the summer state of mind. It's in the lime," concludes the voiceover as the friends enjoy music and beer around a bonfire. "You Can" follows a similar narrative with Bud Light Lime bringing summer and life into a backyard cookout and pool party.

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IMAGINARY FORCES CREATES WHIMSICAL END TITLES FOR FANTASY ADVENTURE FILM "NIM'S ISLAND"

Entertainment and design studio Imaginary Forces (IF) completed the animated end titles for the Fox Walden fantasy adventure, "Nim's Island." Told from Nim's point of view, the titles encapsulate the whimsical nature of her world and love of stories. IF used a paper cut-out style and rough animation to show innocence and playfulness. Nim's animal friends on the island even express their character through this simple animation, which reflects a handmade arts-and-crafts feel.

"Imaginary Forces made the impossible possible," says Mark Levin and Jennifer Flackett, Directors of "Nim's Island." "With very little time, they made a title sequence that blew us all away. They are smart, talented, collaborative, responsible, funny and just plain good at what they do. We hope our children grow up to be just like Imaginary Forces."

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