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June 2007

BWN ENTERS TWINS TERRITORY WITH MUSIC AND SOUND FOR NEW CAMPAIGN

Advertising Agency Periscope has once again tapped the creative talents of BWN for music and sound design for the Minnesota Twins 2007 "This Is Twins Territory" campaign. The highly acclaimed campaign originally launched in 2005 to rave reviews and accolades (including an Emmy) and has contributed to the team drawing more than two million fans in each of the last two seasons. The ad campaign will air throughout the baseball season.

One humorous spot "Carpool," features Twins All-Star Closer Joe Nathan in the passenger seat and taking issue with Cy Young award winner Johan Santana's driving style. Another ad "Sideburns," stars clubhouse leader and catcher Mike Redmond along with American League MVP Justin Morneau and American League batting champion Joe Mauer as Redmond tries to find ways to live up to his teammates' popularity and success.

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MOTION504 DESIGNS COLORFUL SHOW OPEN FOR TRAVEL CHANNEL'S "BIZARRE FOODS"

Beating frog heart, anyone? Broadcast design and animation studio motion504 recently whet its design appetite on a compelling show open for "Bizarre Foods with Andrew Zimmern," a new weekly program on the Travel Channel. Hosted by Chef Andrew Zimmern, the show follows this intrepid food personality as he embarks on a quest to find the world's most bizarre, interesting and edible foods.

Commissioned by Tremendous! Entertainment, the :10 open captures the worldly feel and incredible delicacies of the show. With the breaking of day, an old-world globe representing a bowl drops from the sky and into a rich animated environment of water, 3D mountains and foliage. The bowl collects unusual foods along its journey including a flying fish and a tentacle that grabs a jumping cricket before transitioning into the title of the show. For the design, the motion504 team of Andy Reynolds, Scott Wenner and Amy Schmitt used a combo of Asian-style etchings, hand-drawn animations, and 2D and 3D elements.

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GASKET STUDIOS HELPS VIEWERS TRAVERSE THROUGH THE ANIMATED WORLD OF BEST BUY

Best Buy Advertising recently tapped Gasket Studios to create animated title transitions for the company's annual marketing / advertising / pr showcase reel. The title sequence offers a through-line of momentum and vitality presented in an animated journey through various sections of the reel.

Beginning with a blue shirted Best Buy man as a modern day Johnny Appleseed, the Best Buy presentation is a journey into a wondrous blue and yellow world where images morph and grow, butterflies flutter, and whales and deer frolic. From soaring in the open sky to delving underwater, the viewer roams while taking in the Best Buy landscape. "Gasket embraced the concept and then just let their ideas explode, creating a different world in a totally collaborative way," says Yellow Tag Group Creative Director Chris Barry.

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MR. WONDERFUL TEAMS WITH PUNKMOUSE TO CREATE PSA CAMPAIGN FOR OUT IN TV & FILM

The multi-talented Mr. Wonderful recently created, shot, edited and finished three breaking PSAs for Out in TV & Film, which are candid, funny, and crisp. Speaking with dignity, the non-profit encourages gay and lesbians in the entertainment industry to come out of the closet, and provides the support for them when they do.

In this first wave of the campaign, the three personalities featured are: Judy Gold, actress, comedienne and two-time Emmy winning writer; Kim Stolz, model, TV personality and mtvU VJ; and Will Wikle, Big Brother contestant and registered nurse in New York. With just one long day to shoot all three celebrities, Director Mark Littman got each to quickly feel comfortable and speak openly about their experiences. The result, the celebrities show a plainspoken sincerity as they explain why it's so important for the closeted elite to come out.

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INTERspectacular GETS PLAYFUL; For VOLVO

Well-known for its irreverent sense of humor and innovative creativity, the team at concept/design studio INTERspectacular was called on recently by ad agency Euro RSCG to infuse a carefree, playfulness into their new, 30-second commercial entitled "World of Fun" for Volvo.

The spot begins with the sporty Volvo S40 hitting the road as animated robot arms try to block its path. Our hero zips past giant dancing robots, barely avoiding their gigantic feet. Then, spunky robot-controlled airplanes try to overtake the S40, which continues to hold the lead. Finally, whimsical, jet engines pop out of the Volvo S40 propelling it forward, leaving the planes behind. INTERspectacular saw this as an opportunity to take their hand-drawn designs and evolve their approach, compositing their animations with live action footage.

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