Our Company | About Us | Services | Our Clients | What's New | Events

April 2007

OUTSIDE EDITORIAL'S SCOTT GAILLARD CALLED ON AGAIN FOR THIS YEAR'S NEW BLUEFLY.COM CAMPAIGN

In its new commercial for Bluefly.com, agency creatives at McCaffery Gottlieb Lane turned for a second year to the talents of Outside Editorial's Scott Gaillard. This year's film was shot by feature director Tony Goldwyn. The campaign will air on cable networks nationwide, as well as on the Internet. "The Catch" begins with a simple dinner invitation from one young lawyer to another. This leads to surprisingly steamy consequences in a very public place. The next morning, they find themselves at his apartment, where a package mysteriously arrives at his door. It's from Bluefly.com. It's for her. But how did Bluefly know to send the package here? How indeed? She knew it would end this way all along. He's been "caught."

"The challenge for Tony was to build the sexual tension and to deliver the visual punch line in an engagingly innocent way," says producer Gary Bass. "This required extraordinarily deft editing. Scott instinctively knew what scenes to use. And, just as importantly, which moments were best left to the imagination." According to Outside's Scott Gaillard, the challenging, as well as rewarding, aspects to this project were the strong narrative elements. "The storyline was broken up into three acts," he explains. "I first cut a 2-minute version, which everyone liked encapsulating the entire story. Then the challenge was creating each version, making sure each story point was included. I enjoyed collaborating with this team again. They create ideas that are smart and sexy, and have charm."

Visit Outside Editorial

INTERspectacular & THUNDERDOG STUDIOS UNVEIL BILLY BANANAS

Concept/design studio INTERspectacular and creative agency/toy brand Thunderdog Studios unveiled the much-anticipated Billy Bananas at New York Comic Con last month. Who is Billy Bananas you ask? He is a ladies man, a butcher, a scenester, and a moocher. He's a two-bit hustler and a no good, dirty rascal pimp...but no matter what you say about him he's Billy and he's Bananas, love him or leave him. The 5" tall, injection-molded, soft vinyl designer toy was designed by Tristan Eaton of THUNDERDOG STUDIOS. Blanco and Uman of INTERspectacular first collaborated with Tristan Eaton when they asked him to design an ID as part for their award-winning and highly lauded re-design of Comedy Central. Under Eaton's signature style and Blanco and Uman's direction the character of Billy Bananas was born -- but for television.

"I've always had a fascination with the secret lives of cartoon characters," says Tristan Eaton. "What do they do when the TV turns off? I think they're just like us, but worse! They do crime, fall in love and sometimes vomit. Billy has the look of a 1930s/40s vintage animation character, but he's an alcholic and a womanizer. He carries an ax. He's bitter about the entertainment industry. The imagination can run wild wondering what kind of trouble a twisted character like Billy can get into." Luis Blanco of INTERspectacular concludes, "For us this was a project of 'reverse engineering.' It was great fun to develop and create a character first seen on Comedy Central who can now be purchased and taken home. Who knows where else Billy will appear."

Visit INTERspectacular
More Info: INTERspectacular

CHARGING ELEPHANT HOSTS TRUNK SHOW

During the Oscars on Sunday, February 25th, audiences officially meet "Ella"-- a caring and intrepid elephant who uses MasterCard's PayPass to make curative purchases for a cold-ridden zookeeper. Purchases made, the elephant tends to the zookeeper through the open window of his cozy stone cottage Giving him the cold remedies and "making it all better: priceless," she then lovingly pats the zookeeper's head. And while she didn't traverse the Oscar stage or walk the red carpet, her performance is truly award-worthy.

The film was directed by Jim Sheridan, who is known for his compelling feature films "In America," "My Left Foot" and "In The Name of the Father."

Cut + Run/NY Editor Jon Grover notes, "It was a pleasure to get great footage, it made my job that much easier because Jim Sheridan directed masterfully. It was loads of fun to work with everyone involved on this mammoth job."

Jon Grover also edited another MasterCard spot, this one centering on the priceless nature of living in the moment. Evoking a Holly Golightly vibe, the commercial shows a young woman who enjoys a shopping spree and slowly builds the perfect outfit.that is, until she sees an extravagant necklace at Tiffany's and shows both restraint and the good sense to have fun while staying within her means.

Visit Cut + Run
More Info: Cut + Run

IMAGINARY FORCES DESIGNS CHILLING MAIN TITLES FOR "THE NUMBER 23"

Imaginary Forces (IF) recently collaborated with Director Joel Schumacher in designing the main titles for the thriller "The Number 23" starring Jim Carrey. IF Art Director Michelle Dougherty led the design effort with a jarring opener that sets up the film's frightening plot of obsession, psychological torture, murder and the number 23. In the film, the main character Walter Sparrow (Jim Carrey) becomes fixated with a book that appears to be based on his life, but ends with a murder that has yet to happen in reality.

The main titles set the tone and context of the film - namely, the hidden power and prevalence of the number 23. The sequence uses erratic typewriter movements, seeping blood and ink blotches to suggest a haunting and dark narrative. A sheet of paper is peppered with the number 23 as related facts woven throughout the sequence appear via bleeding red and black stains. "We wanted to communicate the torment of Jim Carrey's character," explains Dougherty. "The titles are designed to be unsettling. The raw graphics and typography, along with the orchestrated moves in the edit, capture the suspenseful tone underlying the entire film."

Visit Imaginary Forces