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February 2007

ENGINE ROOM DISHES DIRT, PROVIDES COMPELLING VISUAL EFFECTS FOR NEW FX SERIES

As audiences tune in to the exciting new FX Network series Dirt featuring Courteney Cox, they will undoubtedly notice the visual effects that add a unique dimension to the wild twists and turns of the each episode. Engine Room VFX is the exclusive visual effects company on the series, with Andrew Honacker and Michael Caplan as Visual Effects Supervisors.

"It is always exciting to be a part of a show with so much buzz and media energy around it and Dirt certainly falls into that category," says Michael Caplan. "It has also been a pleasure collaborating with the producers on a creative level. While the show is not specifically effects-driven, they continue to dream up fantastic concepts and essentially let us run with them. From the beginning they have afforded us a great deal of license in bringing their visions to the screen resulting in not only an enjoyable overall experience but in my opinion a better final product. Needless to say we are looking forward to many more episodes to come."

On Dirt, Cox plays "Lucy Spiller," the editor-in-chief of Dirt Now, the country's most widely read tabloid. Lucy possesses a maniacal dedication to exposing the truth about celebrities, for reasons she has yet to fully fathom. The series revolves around the dynamic Spiller, a schizophrenic paparazzo, a struggling actor trying to make a name for himself and his A-list, movie-star girlfriend.

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MR. WONDERFUL DESIGNS HD SHOW OPEN & PACKAGE FOR "APPRAISE MY CAR" ON DISCOVERY CHANNEL

Design shop Mr. Wonderful concepted, designed and produced an HD show open, identity and graphics package for "Appraise My Car," a series on the Discovery Channel. The stylized open uses a blend of car-inspired graphics and sweeping colors, which interact with beautifully shot cars such as a Camaro SS 396 and Oldsmobile 442, and then resolves into the shiny show logo, a mix of a Mustang Fastback, a 442, and a Dodge Challenger.

"With a title like 'Appraise My Car,' the logo needed to fit 10 pounds of type into a five-pound bag," explains Creative Director Beirne Lowry. "We came up with the idea of embedding the entire phrase within the length of a silhouetted car body. The look of the logo is chrome and shiny, just like a brand new - or in this case a mint condition -muscle car. It was a balancing act between finding the right style of car that had the recognized features of a popular car of the time, without giving too much away in terms of a specific model."

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!MPOSSIBLE PICTURES DESIGNS VISUALLY STUNNING SHOW OPEN FOR NEW TV SERIES "HOMETOWN GOSPEL"

!mpossible Pictures has created a gorgeous show open and graphics package for "Hometown Gospel," a new show on the Gospel Music Channel. The visually vibrant show is a travelogue featuring several cities across the US with a robust gospel music history and a thriving modern gospel music vibe. The visually vibrant show open for "Hometown Gospel" incorporates slick animation and reflective surfaces as the camera takes viewers through a 3D cityscape - complete with buildings, water tower, light poles, and birds -- and ends up in front of a church. !mpossible Pictures was tasked with designing a unique show open and graphics package for the new series that would also maintain consistency with the Gospel Music Channel brand.

"The Gospel Music Channel has a very open design sense regarding the look of their network," comments Steve Urbano, !mpossible Pictures Creative Director. "But since the network is so new, their only criteria was that we incorporate the network's logo into the show graphics. !mpossible was really excited to help the network launch this series and we got a lot of freedom from them to turn the ideas we had into reality for the graphics package."

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