What's New

July 2006

KABOOM'S SAUSAGE FINDS TASTY SIDE DISH WITH RECLINER MUSIC VIDEOS

In a parallel universe, kaboom-directing duo Sausage is also part of the indie rock band Recliner, which can honestly stake a claim with the clich "big in Japan" and has a devoted following Stateside. As directors in the commercial advertising realm, it probably comes as no surprise that Sausage is responsible for creating the Recliner music videos. This is, they note, a truly DIY effort - from the music to the label and the videos - and one that has yielded great results. The first Sausage-helmed video for Recliner's "All Pleasure" single was an audience favorite on Fuse TV's Oven Fresh, and "Making a Friend" was featured on RollingStone.com.

Sausage's new video, "Float Away" is a hilarious tale of criminal adventure that was created around found footage of a police and car chase. Using an actress they had collaborated with on a commercial viral project, Sausage created a story centered on a female crime leader who pilots a getaway van post heist. The band, as hapless criminals, is tossed around the vehicle like the woman's lackeys.

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More Info: Kaboom

CUT + RUN HELPS ADDRESS AN INCONVENIENT TRUTH

Compelling Al Gore Global Climate Crisis Doc Premieres On May 24th

inconvenient_truth An Inconvenient Truth, which premiered at Sundance 2006, is a unique presentation of the science of global warming by former Vice President Al Gore, woven together with Mr. Gore's personal history and lifelong commitment to reversing the effects of global climate change. Directed by Davis Guggenheim and Produced by Laurie David, Lawrence Bender, Scott Burns and Lesley Chillcott, An Inconvenient Truth was edited at Cut + Run/Los Angeles by Editors Dan Swietlik and Javier Alvarez, and independent editor Jay Cassidy, who saw the project as a unique opportunity to help present a message about the need for change.

A longtime advocate for the environment, Gore presents a wide array of facts and information in a thoughtful and compelling way throughout the film. This presentation, one Gore has given over 1,000 times around the world, was seen live by environmentalists Laurie David and Scott Burns, and is the inspiration for the film. An Inconvenient Truth is not a story of despair but rather a rallying cry to protect the one earth we all share. "It is now clear that we face a deepening global climate crisis that requires us to act boldly, quickly, and wisely," said Gore. As he says, "Our ability to live on planet earth is at stake." He also is confident that we are capable of rising to the situation.

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More Info: Cut + Run

THURSDAYS ARE !MPOSSIBLE ON DISCOVERY CHANNEL

discovery_channel Thursday nights will never be the same after watching an imaginative Discovery Channel promo campaign created by !mpossible Pictures. Charged with "branding the night," the award-winning creative digital studio has designed and produced a series of 12 high-concept animated promos and banners, including the recent Discovery Channel "Atmosfearic Thursdays" and "Conspiracy Thursdays." The campaign marks a successful ongoing collaboration between !mpossible Pictures and Discovery Communication's flagship channel, the Discovery Channel. Over the past six months, the studio has been responsible for turnkey creative, design, 3D, and Discreet Flame/Smoke compositing services.

The upcoming promos follow the theme of "Conspiracy Thursdays," which draws viewers into thought-provoking worlds of government cover-ups and hidden mysteries. The final month of promos will highlight prehistoric and ancient civilizations themes. Promos having already aired celebrated the following different themes: Killer Thursdays "Ants" and "Squid," Turbo Thursdays "Pistons" and "Wind Tunnel," and finally, Phenomathon Thursdays "Saucer" and "Eyes."

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PLUM PRODUCTIONS DIRECTOR GAVIN BOWDEN BRINGS THE SMILES IN NEW SPOT FOR WAL-MART

Outdoor living has never been so enjoyable thanks to a stylized lifestyle commercial for Wal-Mart. Created by ad agency Bernstein-Rein Advertising, Inc. and directed by Gavin Bowden of Plum Productions, the spot is a continuation of its "Save More. Smile More" theme. Bowden also helmed the first spot, which marked the start of a new ad strategy for the retailer. Full of vibrant colors and outdoor activities, the spot features lifestyle vignettes of people using Wal-Mart merchandise in a continuous and seamless take. Low-key smiles are part of the landscape whether in a croquet game, the steaks and veggies on a barbeque grill or the fireflies in the evening air.

"This project was incredibly complex and technical, but Gavin and his team orchestrated the execution flawlessly," says Janel LaMonica, a Bernstein-Rein vice president/creative team leader. "Just as importantly, they brought a lot of warmth, emotion and humanity to Smile More II. We loved the collaboration and can-do spirit of all of our partners at Plum."

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