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June 2006FINAL CUT EDITOR JD SMYTH CONTRIBUTES TO POWERFUL & GRITTY PSAS FOR MONTANA METH
In "Crash" a young woman imagines herself in a violent car accident, concluding that would have been a better fate than what resulted from her decision to use Meth. In "Junkie Den," a young boy smokes meth for the first time and comes face-to-face with the harsh reality of life as a junkie. The other two spots, "Jumped" and "Everything Else," provide equally disturbing visuals of young adults whose lives have been ruined by meth use. WCBS GETS A MAKEOVER FROM MR. WONDERFUL
The new WCBS graphic identity uses vibrant shades of sapphire blue, polished 3D graphics and a gel-like, reflective look to the WCBS logo, which is an overarching theme in the re-design. The movement of the graphics is fluid and organic, reflecting depth as the blue environment gives the text treatments an extra glow. Soft lens flare effects also enhance and illuminate the entire look. The gel look of the CBS eye logo, which is always in the background, was achieved using optical tricks with distorted light. The goal was to treat it in a way to make it understated and refined. Visit the Mr. Wonderful Website ATTIK, UMLAUT AND SPY POST BRING STILLS TO LIFE IN COMPELLING CAMPAIGN FOR SCION
The four spots were created mainly from a series of digital stills of the Scion vehicles in various locations taken by photographer Kevin Necessary under Needham's direction. In post, the stills were treated to create a dimensional effect reminiscent of a stereogram -- essentially making the 2D images appear 3D. The resulting footage looks like live-action when in actuality it is a combination of numerous digital stills and live-action shots that have been composited together, separated into layers, and then treated with a 3D move. MUSIC COMPANY SHOCKOENOISE BATTLES MISCHIEVOUS WATER DEMONS FOR DELTA FAUCET
Well, have no fear -- Delta is here. While "water may think this is funny," Delta doesn't. That's why Delta invented Scald Guard, a device inside every Delta shower that prevents water from abruptly changing temperature. Just one of the many ways Delta "works wonders with water." |
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When it comes to meth, once is all it takes to be addicted and that's the message the Montana Meth Project delivers in its latest campaign. Created by Venables, Bell & Partners, the four PSAs were directed by Tony Kaye and edited by Final Cut's JD Smyth, and focus on the disturbing life of a typical meth addict, the consequences of using, and the very visible toll it takes on their bodies.
Mr. Wonderful, a design and visual effects company, created the striking new graphic identity for WCBS, which is part of the CBS Television Stations division, one of the largest network-owned station groups. Mr. Wonderful handled the design and graphics for a majority of the station's News package. The staple franchise opens for Live Doppler, Special Report, Breaking News, topical lower thirds, a syndicated menu page, and an entire CG promotion campaign, which highlights the station's news chopper with high definition camera.
For a striking new Scion campaign San Francisco-based companies Spy Post and Umlaut brought hundreds of digital stills to life using innovative post-production techniques. Created by ad agency ATTIK and directed by Simon Needham, the company's Co-Founder and Group Creative Director, the four :30 "Street Art Films" highlight the Scion xA, xB and tC models in vibrant and visually arresting ways.
ShockoeNoise, the innovative music company launched in February, has created the track for a new spot for Delta Faucet. The music is a perfect complement to the spot's hilarious creative that reveals the true reason people get scalded in the shower. The spot begins with our hero happily singing in the shower. That is until a nearby toilet flushes, causing the water pressure to drop. Our hero curiously looks up at the showerhead. Meanwhile, just inside the showerhead, thousands of tiny water people, controlled by one particularly mischievous leader drop, prepare to scald the daylights out of him. What's worse, they appear to be taking great delight in their task.