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April 2006COMMA SCORES NEW BUICK "BEYOND PRECISION" CAMPAIGN
Following the success of this new branding effort, Comma created original music for six additional spots. For Comma, the initial music process involved submitting 12 tracks against four other music houses for a blind listening test with the agency. After the job was awarded, Comma's five composers, led by Creative Directors/Composers Larry Pecorella and Bryan Rheude, worked on numerous demos to create the right feel, sound and textures for the new campaign. !MPOSSIBLE PICTURES ENTICES PUZZLERS AND COFFEE LOVERS IN NEW PROMOTION FOR STARBUCKS, THE NEW YORK TIMES AND DISCOVERY TIMES CHANNEL
The special puzzles were located only in Starbucks' in-store copies of the newspaper, while promos and clues were broadcast on the Discovery Times Channel. The final puzzle in the series kicked off a virtual treasure hunt, with one champion puzzler winning Starbucks coffee for life. !mpossible Pictures was approached by Discovery Times to provide turnkey creative, production and postproduction services for the campaign. VP/Director Steve Urbano and his team delivered a comprehensive package, which used a rich blend of live-action, graphics and animation. Visit the !mpossible Pictures Website LIGHTBORNE TURNS IT UP IN NEW SPOT FOR MTV OVERDRIVE
Backed by a techno beat, the spot keeps you moving through the space until the fuse wraps around the new XP Media Center remote controller. Lightborne was given the creative freedom by client MTV to explore a design on its own within the parameters of the fuse concept and a 3D package. AUDIOENGINE'S HILLARY KEW CROSSES THE LINE WITH MILLER
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Award-winning music and sound design company Comma recently created a stylistic approach for the new Buick campaign that is explored in unique ways for each of the spots. Created by McCann-Erickson, the "Beyond Precision" campaign showcases the quality and luxury features of the new Lucerne sedan. The first three spots of the campaign, "Precision Millimeter," "Snowflake" and "Aachenhead," began airing in late 2005.
Award-winning creative digital studio !mpossible Pictures created the broadcast campaign for "The Ultimate Coffeehouse Crossword Challenge," a "clue-driven" collaboration sponsored by Starbucks (NASDAQ: SBUX), The New York Times and the Discovery Times Channel. The contest, which began February 19 and ran for six consecutive Sundays, invited puzzlers to compete in specially created crossword puzzles by Will Shortz, the celebrated New York Times' puzzle guru recently profiled in the 2006 Sundance Film Festival short film, Wordplay.
In a new spot for MTV's broadband video service, Overdrive, motion design and production studio Lightborne worked closely with Director J. Brightly to create a highly stylized animation that would convey all of the hybrid channel's capabilities. The spot opens with a twist of a green and silver dynamite fuse sprawling in all directions. As the fuse tracks along a surface, it explodes into a mixture of screens featuring Overdrive's online video programming, along with words that manifest out of the piping such as videos, shows and music. 
audioEngine's Hillary Kew recently completed mixing "Red Line" that premiered during the Oscars on Sunday, March 5. Proving the enjoyment of Miller beer is timeless, the company takes a mature approach in this spot by examining both everyday and life-changing decisions adults are faced with when they have to "cross the line." Whether it's making that choice to purchase the big-screen HD television you have always wanted, moving across the country, asking for a raise at work, getting married, buying your first house, or knowing the difference between "what can I have and what do I want," it is always tough to cross that very big and very visible "red line." However, when it comes time to make the important decisions, the "rich golden flavor of Miller Genuine Draft," is there for the important moments. After all, when you've grown up -- your beer should follow suit.