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November 2005Fischer Edit's Brett Astor brings on the fall with Target's "Design for all-fall anthem" & "Design for all-fall fashion"
A merging of music, images and graphics, "Design for All - Fall Anthem" begins with a simple image of a young woman dressed in all-white securing a light bulb. As the camera pulls back, it is revealed that she has lit an entire ceiling full of light bulbs from atop her ladder. A bird on a curtain comes alive and becomes the object of a child's Origami project, as the first graphics "Design Creates" appear. The little girl dances among her paper birds, and then a couple in their highly-stylized living room use their remote control to control their new sleek DVD player and Plasma screen TV as the graphics note: "Design Inspires." We see a young man place a vase on a table, which becomes a series of tables, and then an older woman sewing is revealed in her black-and-white living room. A young woman twirls in a black party ensemble as the graphics say: "Design Shapes." She is replaced by a woman on a yoga workout ball, who then takes on several yoga poses. The woman merges into a man checking his digital watch aboard a train as the graphics entail: "Design Moves." A series of young men in suits then walk quickly towards one another, as the intriguing spot ends with the Target bullseye logo and "Design For All" followed by Target's end tag: "Expect More. Pay Less." In a similar style of images combined with music and graphics, "Design for All - Fall Fashion" showcases a series of young people as they model the diversity of fall fashion available at Target this year. Suits for men, cocktail dresses for women, professional, casual - it can all be found at Target this fall. Visit the Fischer Edit website CUT + RUN/LONDON GIVES GUINNESS THE RHYTHM OF LIFE
The reverse evolution pauses for a moment to showcase the song in a great comedic moment as all three cavemen's eyes flit back and forth trying to figure out what is going on. Then, the action resumes as the ice melts and the men gradually become four-legged mammals and then amphibians and then small fish-like creatures. The threesome finally stops morphing and sips from a pond in front of them. In a climactic outburst, one of the creatures groans loudly in disgust: the pond water definitely does not compare to a cold glass of Guinness. Visit the Cut + Run website audioEngine Lives Sports In New Campaign For Champs
"Nike Shox/Split" touts the value of one second in the game of football where Pittsburgh Steelers QB Ben Roethlisberger adeptly runs and pivots around a practice field. In one second you make your move, you change direction, and avoid a sack. In one second, the game changes and the tide turns. Both spots conclude with the tagline, "Champs Sports. Where Sport Lives." Visit the audioEngine website Terminal's Mark Goodman Demonstrates The Diversity of Honda's Ridgeline Truck in "Unbearable Toll"
Set to a folksy music track, "Unbearable Toll" begins with four friends driving along in a Honda Ridgeline Truck following their GPS system on a woodsy road. They are returning from a successful fishing trip, their boat hitched up behind the truck. The driver slams on his breaks when he is met by an unexpected road block: a bear. The bear growls at the fishermen and rears up on his hind legs in a confrontational stance, not allowing the truck to pass. The driver, thinking quickly, jumps out of the truck. "Where are you going?" asks one of his friends from the back seat, obviously worried for the driver's safety. The driver flips open a compartment in the truck's tailgate and from the cooler inside pulls out a recently caught fish from the group's stash. The voice over explains: "A dual-action tailgate and an industry-first, a Lockable In-Bed TrunkT: The Ridgeline from Honda." The driver throws the fish into the woods. The bear pursues his snack, leaving the fishermen behind. The four friends drive off, having paid their unusual toll. But the friend from the back seat asks the driver: "Hey, that looked like my fish." The spot concludes with Honda Ridgeline logo and end-tag. |
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Target and ad agency Peterson Milla Hooks (PMH)/Minneapolis called on the talent of Fischer Edit's Brett Astor for their new Fall 2005 spots: "Design for All -- Fall Anthem" and "Design for All -- Fall Fashion." The two :30 spots began airing nationwide earlier this month.
Man and his pint have made incredible progress in a new spot for Guinness beer called, "NoitulovE." The Danny Kleinman directed spot, which was edited by Steve Gandolfi, opens on three men standing in a pub. Set to the Sammy Davis, Jr. version of "The Rhythm Of Life," they sip their Guinness, put down their glasses and begin to rapidly walk backwards through time. The men's clothes change to reflect the eons and their faces take on Cro-Magnon qualities until they find themselves encased in ice in the Ice Age.
Mixer Tom Goldblatt of New York-based audioEngine has just completed a two-spot campaign for sporting goods retailer Champs Sports. The spots use sharp wit and excitement to feature the Adidas a3 Superstar and Nike Shox shoes. "Adidas/Flight Crew" features Atlanta Hawks shooting guard Josh Smith on a street court as a flight crew inside his a3 Superstar shoe "controls" his movements via flight commands. The crew prepares to engage the defender, increase stability and get ready for take-off as Smith leaps into the air for a slam-dunk. "Mission accomplished," reports one of the squad members. 
Ad agency RPA/Santa Monica called on the talents of Terminal's Mark Goodman (recent AICP award honoree) to edit a new, adventurous spot for Honda's Ridgeline Truck, appropriately entitled "Unbearable Toll." The :30 commercial began airing nationwide earlier this month.