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June 2005

LIBERTY MUTUAL THINKS AHEAD IN TWO CLEVER SPOTS WITH HELP FROM FINAL CUT EDITOR RICK RUSSELL

To highlight Liberty Mutual's breadth and depth as a company ad agency kirshenbaum bond +partners commissioned the talent of Final Cut Editor Rick Russell. The two spots provide a funny take on historic and meaningful events, and how they would have been different with the power of foresight.

In the first spot, "Troy," the Greeks show up at the gates of Troy with their famous wooden horse. The Trojans, however, are wiser than the last time around and tell the Greeks to beat it and come back with some gold and cattle. The scenario sets up the tagline, "Hindsight is easy. It's thinking ahead that's hard.

"Adam & Eve" follows a similar premise. This time it is Eve who benefits from hindsight when she turns down the infamous apple and tells the snake to get lost.

"It was a great opportunity to work on a classic spot for a brand like Liberty Mutual with the clever conceit of looking at historical events with the benefit of hindsight," remarks Rick Russell, Final Cut Founder/Editor. "The two spots were directed by Traktor who were able to bring their talent for comic timing with big production values. With the help of Bob Richardson's camera work, great production design and clever postproduction at The Moving Picture Company, the epic feel of both spots, particularly 'Troy,' were realized to great effect."
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JAGGED EDGE & BWN TEAM ON NEW DOCUMENTARY "THE FEARLESS FREAKS" Featuring The Flaming Lips

Freaks featuring the Flaming Lips was released on DVD. The project began 15 years ago when director Bradley Beesley (Hill Stomp Hollar, Okie Noodling) began filming the exploits and performances of neighbor Wayne Coyne and his experimental, post-punk rock band The Flaming Lips in their hometown of Oklahoma City, OK. More than a decade later, the journey representing fame and failure, breakups and breakdowns, 11 albums, one Grammy® award, one drug addiction, a lot of really loud music and good clean fun, has come to fruition with the collaboration of Jagged Edge Editor JoLynn Garnes and BWN Mixer Carl White. Both participated in the exciting project at the behest of The Fearless Freaks Producer Rick Fuller.

"We have truly had a lovely accidental career.we were just misunderstood Okies with an enthusiasm for recording," remarks Flaming Lips frontman Coyne about his band, which at different times included Coyne's brother Mark Coyne, bassist Michael Ivins, percussionist Richard English, drummer Nathan Roberts, guitarist Jonathan Donahue, guitarist Ronald Jones and drummer Steven Drozd.

The documentary includes insightful interviews with band members past and present, and gives the viewer an inside look at the Flaming Lips' 20-year transformation from Oklahoma outsiders to the elder statesmen of the weird and the wonderful.
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Dir. Phil Morrison Returns to Commercials & Collaborates With Mad Mad Judy's Steve Hamilton on New XM Satellite Radio Campaign

Director Phil Morrison returned to commercials after a one-year hiatus for his feature film "Junebug," and collaborated with Mad Mad Judy Editor Steve Hamilton on the new XM Satellite Radio campaign for Mullen. Morrison and Hamilton created a :60 anthem spot and 4 additional :30s, created from footage that was originally only meant to be one, 30-second commercial. The concept, performances and casting were so strong, that an entire campaign was created.

"The original :60 spot was supposed to be an anthem that included a conflict and resolution scenario between a number of fans garbed in traditional rivalries such as Red Sox vrs. Yankees or Dodgers vrs. Giants," explains Mad Mad Judy's Steve Hamilton. "It was never expected that each scenario would have time to play out. But each and every one of the scenarios were hilarious, so I cut each one as an individual :30 spot. The spots were so deadpan that the longer you looked at these characters facing off, the funnier their face-offs became and so after showing the agency a couple of :30 cuts, they asked if I thought that any of the scenarios would work as individual :30s and I said, you mean like this ..? . I proceeded to show them 5 individual :30 scenarios. They loved and bought them all, and their client loved them too. These longer versions inspired the client to let me create a :60 and they led off the campaign with a 60-second anthem version that ran on every opening day of every baseball team in the country!"


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