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March 2005

CUT + RUN'S DAN SWIETLIK IS THE CAT'S MEOW WITH WHISKAS

The new spot for Whiskas, edited by Cut + Run's Dan Swietlik, is a playful and whimsical illustration of the popularity of Whiskas Meaty Selections. "House" opens with a man returning home with a bag of groceries. He pours Whiskas New Meaty Selections for his cat, which scampers into the kitchen purring with delight. Suddenly, there is a crash outside. Looking out the kitchen widow, the man is awestruck when he discovers he is staring eye-to-eye with a lioness and a purring lion. Pulling back the window shade, a pack of tigers is revealed. A shadow of a great cat then streaks across the wall, and heavy paw thuds indicate the creatures are crawling around on the roof. We then see a long shot of the house and a myriad of wild felines surrounding the property. Why all of this unusual activity? Cats can't resist the Whiskas New Meaty Selections.

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AUDIOENGINE GETS "TRICKED OUT" WITH BK

In "Tricked Out", the new Burger King spot mixed by audioEngine's Tom Goldblatt, Paulie Walnuts (Tony Sirico) of Sopranos fame, pulls his 1970's era convertible Caddy into an auto body garage. "I want you guys to do my call," he commands, "I want everything, the works." One of the garage employees walks by, lunch in hand, and replies, "Yeah, baby, we can get the car as tricked out as this hear Angus Bacon Cheddar Ranch burger," and then flops down on a couch to eat. Paulie laughs, "I like him!" and walks over to the man who is enjoying the new offering from BK. The Sopranos made man reaches down and grabs the lunching worker by the scruff of his collar. "You gonna finish that?" he asks, knowing that the answer, thanks to Paulie, is no.

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NTH DEGREE & HELLER COLLABORATE ON DISCOVERY LIFESTYLE NETWORK LAUNCH

Heller Communications, a strategic branding and creative company that services national and international clients, recently turned to branding and design company Nth Degree to collaborate on the launch of the Discovery International's Travel & Living Network.

Known for original documentary-style programming, Discovery Networks International is now taking its reputation for compelling and quality programming into the lifestyle arena. The Discovery Lifestyle Networks feature three channels: Discovery Travel & Living, Discovery Real Time and Discovery Home & Health. For the network and its distinct channels, Heller Communications created diverse and refreshing brand identities and, working with Nth Degree, produced a complete package of IDs, Bumpers and an on-air toolkit for the Travel & Living Channel.

"Our collaboration was very rewarding because we were all in synch about what was desired as the end result," notes Nth Degree Creative Director and Co-Founder Arlan Smith. "It is exciting to contribute to a project that will be seen all around the world and launch an important brand for Discovery Networks."

KABOOM OFFERS PRODUCTION SERVICES, PRODUCES PROJECT FOR TELCEL MEXICO

In a move to expand its offerings and encourage production in San Francisco, kaboom productions has added production services to its repertoire. Experts in filming in the Bay Area, the company recently provided production services Distrito Films out of Mexico City for a commercial shoot for TelCel. Directed by Distrito Films' Oliver Castro, the spot features hipster kids making up their own extreme sport with shopping carts.

To create the spot, kaboom orchestrated a two-day shoot with a total of 44 shots in locations around San Francisco ranging from the Embarcadero, to city piers and the steep hills of Pacific Heights. The shopping carts were rigged by Safari technologies out of Los Angeles to be able to carry two people each and to jet down the streets of San Francisco without injury. This fun and frenetic spot features friends racing each other in the carts. The wild ride culminates with a crane lifting a giant metal pipe that carries some of the riders who entered the pipe not knowing it was going to be lifted. Ultimately, one of the friends falls into the bay, tossing her TelCel phone safely into the hands of a pal before plunging into the deep. In the end, the renegade youths walk arm and arm, having completed the craziest obstacle course of their lives.

"This project was really fun and allowed us to use our locations expertise and crew experience to pull off a wild shoot with lots of action and an inordinate amount of set ups. After all, it's not every day that you see people riding shopping carts down the streets of SF!" says kaboom owner/executive producer lauren schwartz. "It was a perfect example of our ability to help out-of-town companies achieve their production goals in our unique city. Just as we have relationships in the rest of the world for our on-location production service shoots, we hope to do the same for people wishing to film in SF."

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