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January 2005MAD MAD JUDY EDITOR STEVE HAMILTON HELPS BEER LOVERS CONFESS FOR MILLER GENUINE DRAFT
To view the campaign, go to www.madmadjudy.com/miller In one spot, called "Terence," a business man holds up a megaphone as he says, "My name is Terence and I'm what you call a loyal Bud drinker, so you might be wondering why I took a taste test. Well, the truth is, I didn't think anything would come of it. Until I found that Miller Genuine Draft had more flavor than Bud." A reveal of Terence shows that he is at the front of a long line of former Bud drinkers waiting for their own chance at the bullhorn and a confession, and that they're actually speaking to the Budweiser headquarters brewery in St. Louis. "Now, I know, you're fresh," continues Terence. "But all beers brewed in America are fresh. This was about flavor." The graphic overlay suggests: "Taste for Yourself." The spot concludes with the Miller logo as an end-tag while the voice over chimes in: "Miller. Good call." The :30 "Bob" and "Susan" follow the same storyline as more beer drinkers step up to the bullhorn to make their confessions. "The editorial challenge for this campaign," said Hamilton, "was to allow the actors to perform a very intimate, nuanced, subtle and personal break-up confessional . . . via a megaphone . . . from across the street. It wasn't easy, but by keeping the performances in check the irony of the situation really had an opportunity to shine and drive home a powerful point about the superior flavor of Miller beer." Visit the Mad Mad Judy Website
DIRECTOR HAL HARTLEY'S "THE GIRL FROM MONDAY" SELECTED FOR WORLDWIDE PREMIERE AT SUNDANCE FILM FESTIVAL 2005
A funny and thought-provoking farce told in the rhythms of a sci-fi thriller, "The Girl From Monday" stars Sabrina Lloyd, Bill Sage, Leo Fitzpatrick, and Tatiana Abracos. Resembling the hectic stylization last seen in "The Book of Life" (1998), Hartley's newest digital feature invites us to consider a world where citizens are actually proud to be stock options whose market value goes up or down depending on their sexual activity. A world where having sex just because it feels good is against the law. A world where one's credit rating determines everything. "I attended Sundance in 1990 and 1991 with my first two features," notes Hartley. "Everything was a blur to me then. But I could see that the films we were making then, and the way we were producing them, had the professionals thinking about new distribution trends. 13 years later, I'm back with new work and everyone is talking about even newer more radically different trends in distribution. This proves that movie making is still such a young art form, and it changes constantly. A festival has to contend with this. Sundance has been one of the important places where what is actually being made is actually being shown." Visit the Possible Films Website
RIVER ROAD & HI-WIRE HELP BRING "A PRAIRIE HOME COMPANION" 30th ANNIVERSARY SHOW TO DVD
"For those of us that grew up listening to Garrison Keillor's shows, helping to create the DVD was a true honor," comments Tammy Kimbler Weber, HI-WIRE's Managing Director who oversaw the project from concept through completion. "It was also a creative challenge that utilized the talent of every person at HI-WIRE, each department working in synch to produce the best possible results with the millions of fans in mind." With a running time of 106 minutes, the DVD includes the 30th anniversary live broadcast with Keillor and cast performing their special blend of folk, blues and gospel songs and comedy sketches. The broadcast includes a special appearance by neo-country stars BR549, special guests Philip Brunelle, Jearlyn Steele and Inga Swearingen, and cast regulars Sue Scott, Tom Keith, Fred Newman and Tim Russell, with music by The Guy's All-Star Show Band. Special bonus material includes additional sketches and songs, a sound effects "Balloon Trip," and a behind-the-scenes photo gallery of rehearsals and candid shots all told, more than two hours of material. Visit the HI-WIRE Website
KABOOM'S FONG GETS INTO RUMBLE ROSES FOR KONAMI
According to fong, the concept developed by the creative team at agency Duncan/Channon was "deliciously, deviously simple" -- to create the aura of a lingerie commercial and turn the spot on its ear. The commercial opens on a woman shopping for underwear. A man approaches the woman and, nodding in the direction of another attractive female shopper, says, "I don't really care what she says, you're not too fat to wear a thong." Shocked, the affronted women approaches the other and both start to physically duke it out in the store - much to the man's delight and enjoyment. The commercial's concept was developed by Associate Creative Director Anne Lemme and aimed at the everyman fantasy of getting two women to wrestle in lingerie. "We used carefully designed shots in the beginning of the spot and then switched to hand-held camera for the action," explains fong. "It gave us a nice difference in styles and added visual interest to the spot. The girls we cast were wonderful. In a spot like this it's important to cast people with a good attitude and a willingness to grapple. For the spot to be funny we had to play with the visual comedy of beautiful women wrestling -- and the more active and energetic the girls were the better. We could not have done it without them. Bravo." Visit the kaboom Website
SILENCE IS GOLDEN "CHEERLEADER" TRAILER FEATURES BWN TITLE TRACK "MOVE THAT THING"
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Editor Steve Hamilton, owner of New York-based editorial boutique Mad Mad Judy helped beer lovers confess their new allegiance to Miller Genuine Draft and Miller Lite in a humorous campaign created by the Martin Agency. Directed by Epoch Films' Stacy Wall, the funny new spots depict a series of beer drinkers having chosen Miller over Budweiser in a blind taste test, and then having to confess their change of heart to their former love.
The Sundance Film Festival 2005 has selected Director Hal Hartley's newest film, "The Girl From Monday," for worldwide premiere at this year's festival, taking place January 20-30, 2005 in Park City, Utah. The film will make its debut at Sundance, and then screen on January 30th at MoMA in New York as part of the premieres series celebrating the re-opening of the museum. The film will then be distributed on DVD in Spring 2005 by The Possible Films Collection, a new distribution company founded by Hartley and his long-time editor Steve Hamilton, via the company's web site 
After 30 years of live radio broadcasts of "A Prairie Home Companion," the popular show is now available on DVD. River Road Entertainment, a Minnesota-based integrated entertainment company involved in the production of feature films and documentaries, produced the DVD working hand-in-hand with post experts HI-WIRE.
kaboom productions director steve fong recently completed a new spot for the Konami videogame "Rumble Roses." The spot uses stylized comedy to illustrate the game's powerhouse combination of intense wresting action, sexy female models, audacious poses and bold moves.
BWN recently composed original music and sound design for a new "movie trailer" that is now playing in AMC theaters around the country. Created by Best Buy Advertising, the Silence is Golden message appears to be a legitimate trailer until a mobile phone ring breaks the fourth wall and a member of the movie cast turns around and addresses the live movie-going audience.