March 2004
MET/HODDER UNVEILS DOCUMENTARY SPECIAL "INVESTIGATING KINGDOM HOSPITAL: THE JOURNALS OF ELEANOR DRUSE"
 National production company Met/Hodder has just completed a documentary special, "Investigating Kingdom Hospital: The Journals of Eleanor Druse," currently airing on ABC affiliates nationwide.
Met/Hodder became aware of a rapidly developing media circus involving Stephen King, Eleanor Druse's soon-to-be-published journals and the ABC television event, and thought it would make an excellent expos. The Met/Hodder production team traveled to Lewiston, Maine, in order to be the first to unravel the mystery and rumors surrounding this unusual chain of events, and to break the story wide open.
The documentary also investigates the rumors of strange occurrences that have taken place on the set of "Stephen King's Kingdom Hospital." The Met/Hodder production team took a trip to the set and conducted interviews with Diane Ladd, Julian Richings, Bruce Davison, Jack Coleman, Andrew McCarthy and Ed Begley, Jr.
www.kingdomhospitalofmaine.com
To view excerpts from the documentary, go to www.methodder.tv/khpress
FISCHER EDIT'S BRETT ASTOR CONTINUES TO GIVE TARGET WHAT IT WANTS
 Minneapolis ad agency Peterson Milla Hooks has once again called on Fischer Edit's Brett Astor to edit a new spot for Target, which features the retailer's practical household items. The innovative commercial premiered during the 61st Annual Golden Globes, broadcast on January 25, 2004.
As in previous spots, "Wants/Needs Spring '04" is set to a re-mixed version of the Roy Orbison hit song, "You Got It." A split-screen technique is used to bring attention to the beauty and functionality of Target's many products and fashions. The spot opens on a man doing back handsprings across a white floor. The screen splits, and the right side of the screen is the man's upper torso, bent backwards, while the left half is a Slinky. The variety of quirky combinations of wants and needs continue - a woman rides a bike on the top half of the screen while the bottom shows two M&Ms in place of the wheels; a woman's head is replaced by a stylish lampshade. In all of the pairings, the background of one half of the split-screen is red, while the other is white, in keeping with the Target color scheme.
The spot ends with the Target "bulls-eye" logo and the tagline: "Expect More. Pay Less."
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More Info: Fischer Edit
TWIST BRANDED CONTENT UNVEILS "FUTURE FRONTIERS: MARS"
 Twist Branded Content in collaboration with the Science Museum of Minnesota has completed the first phase in a series of HD programs entitled "Future Frontiers" MARS," to be distributed to museums and planetariums globally. The high-definition, 20-minute program celebrates the Mars Exploration Rovers (MER) Mission and reveals the daily dramas, mind boggling physics and compelling science behind the 820 million dollar NASA project.
Led by Executive Producer's Melissa Butts and Joel Halvorson and Director Barry Kimm, the Twist Branded Content team has captured the launches, landings and exclusive, behind-the-scenes footage --- all on High-Definition video.
"I couldn't be more pleased with the overwhelmingly positive response to our project," explains Jim Geib, President of Twist. "Our team has collaborated closely over this past year to craft a piece that is a terrific blend of science and the humanity behind that science."
Visit the Twist Website
AUDIOENGINE UNVEILS NEW STUDIO & MIXER-IN-THE-ROUND METHODOLOGY
 After over a year working at capacity with three rooms, audio postproduction company audioEngine is thrilled to unveil a new 5.1 mixing and recording studio. Studio D, as it is called, is home to mixer Rex Recker and exemplifies leading edge design and technology.
The overall design philosophy was developed by chief engineer Brian Wick and mixer Recker along with Jim Maher of Soundhouse Design. Under the direction of Wick and Recker, Maher created a totally unique "mixer-in-the-round" environment. Eschewing the standard set-up whereby clients sit in front or behind the mixer, this Studio D features a specially designed console placing the mixer in the center of the space with seats on all sides.
"I like the idea of clients being more immersed in the process and the mixer-in-the-round design really allows for this rewarding experience," notes Recker.
Built 5.1 from the ground up, the Studio D construction marks one of the first times Dolby has worked hand-in-hand with a commercial audio company to create a 100% Dolby-approved studio.
Aesthetically, the new studio is in keeping with the audioEngine space, which emphasizes natural light and an open airy environment, and features five windows. Acoustical reflections in the control room and vocal booth were also handled by covering the windows with 7-foot tall clear Plexiglas diffusers. Studio D also features a 9-foot cherry wood "wave wall" that diffuses sound and boasts great visual appeal.
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More Info: audioEngine
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