February 2004
3 FINGERED LOUIE EDITOR WENDY ROSEN & AUDIOENGINE MIXER BOB GIAMMARCO COMPLETE PEPSI SUPER BOWL SPOT FOR SPIKE DDB
 For the Super Bowl spot Pepsi "Diner," created by ad agency Spike DDB, Director Spike Lee called upon the talents of 3 Fingered Louie Editor Wendy Rosen and audioEngine Mixer Bob Giammarco to help craft the story of how Pepsi helps to heal a broken heart.
A young man loses his ability to eat, drink, and love after his girlfriend has just dumped him. After relaying his sad story to a waitress at the local diner, she offers him a sandwich and a can of Pepsi in the hopes that this will help mend his broken heart. After just one sip, the young man has forgotten all his sorrow and finds new love with the waitress. The spot closes with a VO, "Sandwiches need Pepsi. It's the Cola."
"Comedy is usually a challenge. This spot was an absolute thrill to cut. It's a classic," says Editor Wendy Rosen who has collaborated with Spike Lee on numerous campaigns including the recent TNT basketball branding series.
"It's always a privilege to work on a spot with Spike's unique point of view," adds Mixer Bob Giammarco.
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GREYBOX & RAINMAKER MAKE DEAL WITH "DEVIL" FOR RICHMOND MUSIC CENTER
 The Martin Agency recently tapped editorial company Greybox and audio post studio RainMaker for a humorous new spot for Richmond Music Center. The spot presents two ways a person can become a truly great guitar player: one, go to Richmond Music Center where, for a reasonable fee, you can learn to really rip on the guitar, which can lead to riches, the adoration of women, and land you legions of fans. The second option is to make a deal with Satan. While the initial outcome might be the same money, chicks, fame—the Devil's deal comes with a far greater price: your soul burning in everlasting hell.
The spot, which was produced for less than $10,000, was shot in a mock news show format wherein the announcer seriously discusses the options accepted by two different aspiring musicians. Ultimately, the one who chose Richmond Music Center is far happier than the fellow who was burned by a gleeful Beelzebub.
WORLD-RENOWNED POLAR EXPLORER WILL STEGER COLLABORATES WITH DIGITAL BUCKET ON NEW WEB SITE
Polar Explorer Will Steger leads a new expedition, the Artic Transect 2004, a 3,000-mile, 7-month, dogsled journey across Nunavut, Canada. The expedition's mission is to explore and research the impact and effects of global climate change on the lives and cultures of the native Inuit people. In conjunction with the expedition, Steger launched his new web site www.willsteger.com. Thanks to the talented team at Digital Bucket, Steger's video clips, photos, interactive map, journal entries, as well as daily satellite phone dispatches are posted on the new web site so that his progress can be communicated daily to the world.
"We were excited about the opportunity to team up with one of the great explorers of our time, and we credit Will Steger for having the vision to share his adventures via the Internet," explains Digital Bucket's Co-Founder/CEO Kent Hodder. "At Digital Bucket, we're not only about the technology, but the strategy; thinking through what a web site should do and how it should do it. In Will Steger's case, our primary goal was to optimize the experience, enabling anyone to travel with his team and find out how they endure, and what they discover and learn on a daily basis."
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