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November 2003AUDIOENGINE REVEALS THE "SECRETS" OF ITS "PARTNERSHIP" WITH SMITH BARNEY
Both spots feature brokers talking with direct address to the audience, noting that they earn money the same way their clients do, by working hard, getting up early, being competitive and seeing a little bit of themselves in those they serve. These brokers are confident, driven and their success comes from training, knowledge and plenty of midnight oil. As both "Secrets of Success" and "Partnership" state: "This is what we do. This is how we earn it." A precise mix of motion graphics, beautiful imagery, compelling music and dialogue illustrate the message and capture audience attention. Visit the audioEngine Website
DIGITAL BUCKET PARTNERS WITH TARGET STORES
Target's Club Wedd CD-ROM launches with a 60-second animated open, conceived by Digital Bucket's sister company Met/Hodder. Met/Hodder completed creative concepting and writing for the open, which was executed by Digital Bucket. The open showcases a couple as he (via graphics) proposes and she accepts. Club Wedd then offers the newly engaged couple everything they need for their "new life together," as well as a checklist for planning the big day. After the open, an interactive menu provides several options for new brides and grooms, including starting a registry online. FISCHER EDIT AND MODERN MUSIC GIVE PEOPLE WHAT THEY WANT (AND NEED) FOR TARGET
Set to a re-worked version of the Roy Orbison hit song, "Anything You Want," with the original vocal track remaining, "Fischer Edit's Brett Astor has inter-cut a series of product shots of luxury items (Wants) with everyday necessities (Needs) such as waffle irons, Tums, pencils and purses. These images are then blended with the action of people as they model clothing and display sporting goods, gardening equipment and house wares from the department store. Many of the product shots are circular objects shot from above, echoing the familiar Target bulls-eye logo. Throughout the spot, the words "Want" and "Need" ingeniously appear ("want" is spelled out in Alpha Bits cereal in a bowl of milk, "need" shows up on a Scrabble board). The Orbison tune, re-mixed by Modern Music's Rick Meyer, makes the premise of the spot obvious, with the lyrics: "Anything you want, anything you need, you got it." The spot ends with the Target logo and the tagline "Expect More. Pay Less." Visit the Fischer Edit Website
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audioEngine's Tom Goldblatt recently completed final mix on two spots for Smith Barney that present some hard-driving facts about the financial management group. Rated highest for client satisfaction of the top national full-service brokerage firms, Smith Barney only hires one out of seven people that apply to be a financial consultant at the company.
Digital Bucket, a Minneapolis, MN-based interactive agency, today announced that it has partnered with Target Stores to provide graphics, animation, editorial, audio post and programming support for the company's Club Wedd bridal registry. The scope of the work includes an innovative CD-ROM that markets the bridal registry's online features. The Club Wedd CD-ROM is included in 220,000 copies of the November/December 2003 issue of "Bridal Guide," currently available on newsstands nationwide.
Target's plethora of products is highlighted in a dynamic new spot, edited by Fischer Edit and featuring a re-mix by Modern Music. "Wants/Needs Fall" shows off both the style and the practicality of Target's line of housewares, electronics, clothing and everyday items.