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October 2003IF THIS FOOD COULD TALK: V12 COMPLETES NEW IDS FOR FOOD NETWORK
"V12 was given the challenge to create a 'second phase' of :05 storyline image IDs in conjunction with the network's recent re-design," notes Michael Adley, VP/Creative Director, Food Network. "The goal of the IDs was to illustrate the network's surprising and engaging brand positioning through humor and wit by showcasing edibles in situations outside the normal perception of 'food.' The outcome was an understated humor and simplicity that allows viewers to see food in an unexpected and fresh way." "We wanted to communicate the idea of food as entertainment, and approached the IDs with dry wit in a :05 timeframe," says V12 Creative Director Andy Hann. "It was a creative challenge and we had fun developing and executing the concept with the team at Food Network." HI-WIRE AND BWN EXAMINE THE HUMAN FOOT FOR TIMBERLAND & FALLON
The spot was color-corrected by HI-WIRE's Oscar Oboza with additional color correction in fire by Tony Mills, who also added custom vignettes to every scene. BWN's Carl White created the supporting sound design track and final mix. Visit the HI-WIRE Website
ZOIC STUDIOS GARNERS EMMY FOR VISUAL EFFECTS On Saturday, Sept. 13th, the work of leading digital effects and animation production company Zoic Studios was honored with a Creative Arts Emmy Awards in the category of Outstanding Visual Effects for a Series for its contribution to "Firefly."
"We are thrilled to have our work honored with an Emmy and consider it a tribute to our successful and rewarding collaboration with Joss Whedon," notes Zoic Creative Director Loni Peristere. "We are very proud of the creativity brought to both 'Buffy' and 'Firefly,' and truly appreciate the industry recognition." The Emmy Award credits are:
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Branding, design and production company V12 recently completed a multi-ID package for popular cable outlet the Food Network. Each humorous ID presents the potential thoughts of food items and food-related products. In one ID, for example, the pancake at the top of a stack silently muses that he is on top of the world while another, stuck in the center of the stack, says that he can't breathe. A coffee cup covered in lipstick considers, "I think she likes me." The spots were creative-directed by V12's Andy Hann and David Sparrgrove who oversaw the project from conception through execution and finish, including the live-action tabletop shoots.
HI-WIRE and sister company BWN recently contributed to a new spot for Timberland Pro work boots via Fallon/Minneapolis. As the spot, entitled "Human Foot," explains, "It's a foot, a single body part containing nearly one quarter of all bones in the human body. When simply walking, the foot endures nearly four times one's body weight." It also notes that these bones are incredibly fragile, and while you might not know the strain your foot is under each day, Timberland does. Thus, it has applied its 24-7 comfort technology to the Timberland Pro to help you perform on the job.