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September 2003

COPPOS DIRECTOR RICHARD SEARS SHOWS SOME SKIN FOR KRAFT

In a humorous new spot for Kraft Foods promoting a special give-away of a PDA, Coppos Director Richard Sears (via agency Ogilvy & Mather/Los Angeles) shows that being organized is more than just skin deep.

In "Skin," a young girl approaches a classmate in the school hallway and asks him, "Do you have Kyra's number?" He slowly replies, "Uh, yeah," and proceeds to pull up his sleeves, revealing a variety of phone numbers and notes written on his skin. "I've just got to find it," he says to the increasingly annoyed girl. She reaches her limit when he lifts up his shirt revealing his bare back, on which there is a full calendar drawn with felt tip marker. "Is it back here, maybe?" the boy asks. "That's a calendar." The voice over says, "Want to get connected?" as the action cuts to a product shot of a PDA. "You can score this PDA free. See specially marked boxes of Post cereals. The spot ends with the unorganized boy pants down, shirt pulled over his head shouting after the girl. "I got it!" he yells, as he trips over his pants and falls down in the hallway.

STARBUCKS CALLS ON POP SOUND'S LOREN SILBER TO HELP DEMONSTRATE BENEFITS OF TWO NEW DRINKS

Ad agency Fallon recently called on the expert team at POP Sound to complete the audio mix for two Starbucks spots. Mixer Loren Silber provided the final audio mix on the amusing :30 "Suit" and :30 "Sticking."

In "Suit," a tousled young man avoids getting ready for work. While on his couch, the radio tells him the distressing news that "traffic is backed up on the 10", his suit, shirt and tie, come floating into the room, demanding that he pull himself together and face the day. He tries desperately to escape the flying corporate outfit. Finally, when he throws open the refrigerator door, the suit crashes into it, crumpling to the floor. The young man reaches into the fridge for a bottle of Starbucks' invigorating new Double Shot Espresso Drink, clearly just the thing anyone would need "to help you take on your day."

In "Sticking," a busy office employee can't seem to get easily through her day. After she completes a phone call, the phone literally sticks to her hand. Delivered mail sticks to her body as well, as does her lap top, her deranged dog, and a harried co-worker. Fed up, the young woman drags these various objects and humans with her to the company refrigerator, where she gratefully -- and with a big sigh -- takes a huge drink of Starbucks' delicious Frappucino® coffee and milk blend -- the best way to "smooth out your day."

TWIST DIRECTOR TREVOR CORNISH CAMPS OUT FOR YMCA

Twist Director Trevor Cornish brings the fun of a campfire tale to the boardroom in a humorous new PSA for the YMCA by way of agency Saatchi & Saatchi, Toronto. "Q1 Results" illustrates how the skills you gain at summer camp can help you in almost any situation even a tough company meeting.

The spot opens on a stark boardroom, where a group of executives are seated around a table. The company CEO leans forward and introduces Randy Klassen, VP of sales, who will "Come up and talk about our very disappointing first quarter results." Nervously, Randy approaches the podium, glances at the graph on the wall and is inspired. Grabbing the overhead projector light, he turns it up under his face and begins his mundane sales report with the decidedly eerie edge of a campfire tale. "It all started last December," says Randy, glancing around at the obviously confused businessmen. "It was a day, much like this one in fact…" The ghost story feel is further enhanced with the sound of a lone wolf howling as the screen fades to black and the words "You never forget what you learn at camp" appear, followed by the YMCA Camps logo.

"Like any PSA project, there is always the challenge of a smaller budget," explains Twist Director Trevor Cornish. "But having a nice piece of creative to work with, along with a decent cause, makes those challenges worthwhile."

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