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August 2003

THE NEW H2 FINISHES FIRST WITH HELP FROM LOST PLANET EDITOR HANK CORWIN

Lost Planet's Hank Corwin recently contributed his creative editorial talent to a feel-good spot for ad agency Modernista! and client Hummer to introduce the new H2.

Featuring the tagline Like Nothing Else, the spot focuses on an enterprising young man who isn't afraid to take his own path to reach his goal. Upon seeing a sign for a race, which reads "first one down wins," the boy is inspired to construct the biggest and the baddest racecar. He diligently studies the race route and visualizes the finish line, and even resorts to stealing the wood from a neighbor girl's doghouse. When the youngster pulls his vehicle out of the shed, it turns out that he has built a wooden replica of the new H2. Since the rules don't say anything about what route he has to take, the determined racer veers off the track and off-roads it down the hill to a victorious finish.

"The spot is so sincere and heartfelt that it becomes a definition of cool," comments Hank Corwin. "The Modernista! guys have good brains."

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CUTTING ROOM LIVES IT UP IN THREE COLORFUL SPOTS FOR FLAMINGO LAS VEGAS

Ad agency R&R Partners recently commissioned the creative editorial talent of Cutting Room's Jeff Selis for three new commercials for Flamingo Las Vegas. Entitled "Lounge," "Pool Party" and "Smooth," the stylish spots are directed by Kurt Rauf and feature the two sexes having fun at the Flamingo's casino & resort in Sin City.

R&R Partners initially contracted Cutting Room for the complete postproduction of the "Pool Party" and "Lounge" spots. However, Editor Jeff Selis received some footage early on and created the "Smooth" spot himself. The agency and client were so pleased with the spot they bought it separately from the original budget. Cutting Room's Bill Pollock onlined the three spots and performed sky replacement, beauty work and color correction.

The first spot "Lounge" focuses on the bright lights and fast pace of Flamingo nightlife. An Elvis impersonator greets and points at people passing by in the casino. A woman smiles at a man sitting across the bar, and a female walking with a group of girlfriends makes eye contact with a young man coming in the opposite direction with his buddies. "Las Vegas is home to some of the greatest art, none of which is at the Flamingo," the voiceover states. The high-energy spot ends with the tagline "The Flamingo. As Vegas as Vegas gets." "Pool Party" follows a similar theme, revealing the lively interactions between men and women as they lounge and flirt by the pool.

"Jeff Selis and Cutting Room were terrific to work with," comments Miles Nebeker, R&R Partners Copywriter. "They really got it and understood what we were looking for with these spots. The idea behind this campaign was flirting and Jeff brought fresh eyes to the project, taking the best performances and creating powerful vignettes, especially with the OESmooth' spot. It was very much in keeping with the overall strategy of the campaign."

FISCHER EDIT AND MODERN MUSIC CELEBRATE MARSHALL FIELD'S FIELD DAYS AND 13-HOUR SALE

In a series of fun and flirty new spots for department store Marshall Field's edited by Fischer Edit with music by Modern Music, actress and comedienne Tracey Ullman dances, sings and regales viewers with tales of Marshall Field's shopping lore.

Fischer Edit's Tim Taylor edited five spots for the "Fireside Chat" campaign promoting the Marshall Field's 13-Hour Sale. In a variety of green-hued outfits matching the cool, 1960s-inspired sets, Ullman tells a series of funny stories celebrating the sale. In "Career," Ullman describes her dream of becoming a Marshall Field's employee. "Sir Trey" gives the history of the

Queen's attendance at a Marshall Field's 13-Hour Sale, where she knighted her personal shopper "right in front of the toaster ovens." The other spots follow in a similar vein, as Ullman describes the bargains to be had at the department store during the sale.

In the three "Field Days" spots, edited by Fischer's Brett Astor, Ullman is so inspired by the low sale prices she tries out a pair of sneakers by dancing an impromptu ballet ("Shoe Ballet"), performs an exotic tango with a hunky store employee after he sprays her with some perfume ("Spritz"), and engages in a comical chase when two staff trying to escort her out of the store before she's done shopping ("Closing Time"). The spots feature the same green color palette in the sets and the outfits as the "Fireside Chat" campaign.

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