January 2003
SIMEX DIGITAL STUDIOS BUILDS RACERS FOR LEGO IN 4 DIMENSIONS
After only several months of intensive production, SimEx Digital Studios is proud to announce its latest specialty venue project; a high-definition 3D stereoscopic 13-minute short, presented with in-theater special effects. Based on the newly released Lego Racers car toy line, this all-CGI animated short is now playing in all four Lego theme parks worldwide. It is the first specialty-venue media project of its kind -- all digital content presented in 3D electronic high-definition projection.
Intended for young children and families, Lego Racers 4D immerses audiences in a racing adventure featuring a dynamic (but charmingly flawed) hero Max, driver for Team Nitro, and Max's arch nemesis, the cheating (and generally mean spirited) Sever, driver for the Exo-Force Team. Together with six other drivers, Max and Sever bang fenders across a variety of different landscapes contained within the 20 mile-diameter racing stadium called The Drome. Presided over by the enigmatic (but undoubtedly evil) Dromulus, The Drome provides Max and the other racers with an endless series of obstacles as it is transformed on command from desert to snowy mountains to cityscape and back again.
Known for its specialty venue media work, SimEx Digital Studios has, in recent years, garnered an enviable track record producing work based on branded character products. The studio is caretaker and home of Tony the Tiger, Froot Loop's Toucan Sam, the Cocoa Puffs character Sonny, and in a recent campaign of commercials for the Walt Disney Company, Mickey Mouse, Donald Duck and Winnie the Pooh. In 2000, the studio produced the opening two-minute sequence to "The Tigger Movie" for Walt Disney Features.
COPPOS DIRECTOR TOM SCHILLER ENFORCES MOVIE THEATER ETIQUETTE IN COMICAL SPOT FOR CINGULAR WIRELESS
Coppos Director Tom Schiller just completed a hilarious new spot entitled "Ejector" for Cingular Wireless via ad agency BBDO South/Atlanta. The commercial depicts a new way in which movie theatres plan to deal with disruptive and annoying cell phone calls.
In "Ejector," an audience is seen enjoying a movie at the theater when a loud mobile phone rings and disrupts the showing. The recipient answers noisily, "Hello? Oh, hey!" The man is unable to continue the rest of his conversation as he is forcefully catapulted from his seat and launched into the air with only the screen to stop his flailing body. After this moment of justice, the entire audience applauds the new and convenient innovation installed by the theater staff. The spot closes with a simple explanation, "Cell Phone Ejector Seats. Coming to a Theater Near You" followed by the Cingular logo and a "Silence Your Cell Phones" announcement.
"This was the first time in my career when I was able to bash someone into a wall 47 times and get paid for it!" says Coppos Director Tom Schiller, mastermind behind the well-known SchillerVision philosophy: "SchillerVision is a system of inducing laughter in order to make the client the most money in the least amount of time."
The new theatrical spot "Ejector" for Cingular Wireless will be screened in Loew's, Star Cinemas and Magic Johnson Theatres nationwide.
KABOOM'S TOM JONES IS KING OF THE GARAGE FOR OVERHEAD DOORS
kaboom director tom jones recently completed a humorous new spot for Overhead Doors Corp.'s Genie Company via advertising agency Marshall & Henry with Beaucoup Chapeaux serving as producer. Featuring the talents of Brian Posehn (Just Shoot Me), Patton Oswald (King of Queens) and John Ennis (Malcolm in the Middle), the commercial "King of the Garage" exemplifies jones' unique eye for casting and directing comedic talent.
Drawing from his relationships in the television arena (jones just completed work on segments of The Man Show), the kaboom director understands that the key to a successful comedy spot is keeping an eye on rising and successful comedic actors. By avidly attending comedy performances - stand up, sketch, etc. - jones is able to tap talent that is known more to television series audiences than commercial ones.
In shooting, as in comedy, timing is everything. Luckily for jones, "King of the Garage" was slated to shoot just after pilot season, freeing his dream team up for the commercial. In August, Posehn, Oswald and Ennis flew to Dallas to join jones, the agency team and crew on the set of the well-prepped shoot.
In the spot, a group of male friends gather in the garage to appreciate the Genie Co.'s Excelerator and new Gmail wall console - a garage door opener that is twice as fast as previous models combined with a new voice messaging capability. Awed by the experience, they discuss the merits of the Genie. One of the men captures the group sentiment in a single line, "The garage just gets more and more exciting." The spot ends with one of the fellows begging his wife to let him get the new Genie product.
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