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November 2002

V12 WAVES THE RED, WHITE AND BLUE: DESIGNS NEW ON-AIR LOOK FOR USA NETWORK

Design solutions company V12 is proud to have completed the new on-air design look for USA Network. The design package includes four Ids, three Opens and a comprehensive Promo Kit.

Working hand-in-hand with USA's Lorenzo de Guttadauro and Chris McCumber, V12 Creative Director Juan Delcan and Designer Allen Donhauser developed the USA project with the network's color palette of red, white and blue. The team then incorporated the color aesthetic into animated motion graphics that are centered on bold and dramatic stripes. The result is a look that screams "blockbuster" while maintaining the classic clean lines of effective design.

"We really enjoyed working with Lorenzo, Chris and the USA team," comments Juan Delcan. "The scope of the project is so exciting and we appreciate USA Network's unwavering enthusiasm for our design development and ideas. It was a great exchange of creativity and we are proud of the results."

V12 Designer/Animator Donhauser and Animator Jason Rapp utilized After Effects and Cinema. To create a musical identity for the new on-air design project, V12 tapped Man Made Music.

SUPER 78 LIVES AT THE MOVIES WITH TAKE 2

Production company Super 78 recently completed detailed animations for the pilot of Take 2: Living the Movies. In Take 2: Living the Movies, an ensemble cast of daredevils, comics, and ordinary people recreate some of the most life-threatening, adrenaline-pumping, and outrageous scenes from your favorite movies.

Conceived by Super 78 Creative Director Brent Young and graphics producer Steve Peterson of Brad Kuhlman Productions, the stunt animation is a multi-layered combination of 2D and 3D elements. The postmodern aesthetic, selected by Young and the Super 78 team, allows viewers to garner a 3D view of the feats and antics about to be recreated from such popular films as "The Fast and the Furious," "Meet the Parents" and the just-released "Undercover Brother."

"Steve and I wanted to take the wire-frame recreations of the stunts and enrich them with humor and attitude," notes Brent Young. "We did this by adding extensive character animations which turned out to be very effective in eliciting the response we were after."

All animation was created at Super 78 using AfterEffects and 3D Studio Max.

CREW CUTS/WEST EDITOR DAVID HERMAN SHOWS LOYALTY TO ASICS

Crew Cuts/West Editor David Herman and ad agency vitorobertson recently combined efforts to create a humorous new :30 spot for Asics that showcases the unparalleled loyalty of Asics wearers.

"Packing" begins with a shot of the exterior of a house, while we hear someone methodically chanting, "Monday, Tuesday, Wednesday, Thursday." Inside we see a young man diligently going through his drawers and closet, counting out the appropriate items of clothing for an upcoming trip. Finally, the suitcase is in order and everything fits perfectly.until the man notices one thing he has forgotten: his Asics. Alarmed, the man desperately tries to figure out where they will fit. Revelation hits, and the man quickly empties his underwear, socks, and other seemingly unimportant items onto his bed, replacing them with the precious Asics. Now the packing is officially complete, and the man has just enough time to run out the door, pausing only to return to grab one pair of underwear. The voiceover declares, "People who wear Asics are loyal.maybe too loyal." The spot concludes as the Asics logo and campaign tag line, "Keep running," appear at the bottom of the screen.

"The spot was fun to edit because the creative by vitrobertson was strong and the commercial was so adeptly directed by Jason Reitman," says Crew Cuts/West's Herman. "Shortly thereafter I traveled to London with just my Asics and discovered that while underwear is a good idea, you can run pretty fast in the nude."